Manager responsible for developing and maintaining distribution planning models at Eversource Energy. Collaborating with various teams for effective circuit planning and regulatory compliance.
About the role
- Senior Manager of Media Measurement leading marketing analytics at Shake Shack. Evaluating media effectiveness and optimizing marketing investments across channels.
Responsibilities
- Lead the development and implementation of marketing measurement frameworks to evaluate the effectiveness of media investments across digital and traditional channels.
- Partner with marketing teams to analyze campaign performance and deliver actionable insights that improve ROI and drive business growth.
- Support and manage Marketing Mix Modeling (MMM) initiatives to understand the contribution of media, promotions, and external factors to sales performance.
- Develop and maintain dashboards and reporting tools that track media performance, marketing KPIs, and business impact.
- Analyze digital marketing performance across channels including paid media, social, search, and programmatic campaigns.
- Partner with Consumer Insights, Data Science, and Finance teams to connect marketing activity with guest behavior and restaurant sales outcomes.
- Leverage CRM, loyalty, and digital ordering data to identify trends and improve targeting strategies and marketing effectiveness.
- Translate complex analytical findings into clear insights and recommendations for marketing and senior leadership.
- Support testing frameworks including campaign experimentation, incrementality testing, and A/B testing.
- Champion data-driven decision making across marketing and analytics teams.
- Partner with media vendors to steer analytics requirements and oversee data gathering and governance
- Assist in architecting tests and validate partner results
Requirements
- 7–10 years of experience in marketing analytics, media measurement, or data analytics roles.
- Strong experience with marketing analytics techniques including Marketing Mix Modeling (MMM), attribution, or incrementality testing.
- Experience working with large datasets and analytics tools such as SQL, Python, R, or similar.
- Proficiency with BI tools such as Tableau, Power BI, or similar visualization platforms.
- Strong understanding of digital media channels and marketing performance metrics.
- Experience working cross-functionally with digital marketing, data, and insights teams.
- Strong communication and storytelling skills to translate complex data into actionable insights.
- Experience in QSR, retail, ecommerce, or consumer brands preferred.
- Bachelor’s degree in Analytics, Statistics, Economics, Marketing, or related field; advanced degree preferred.
Benefits
- Weekly Pay and Performance bonuses
- Shake Shack Meal Discounts
- Exclusive corporate discounts for travel, electronics, wellness, leisure activities and more
- Medical, Dental, and Vision Insurance*
- Employer Paid Life and Disability Insurance*
- 401k Plan with Company Match*
- Paid Time Off*
- Paid Parental Leave*
- Access to Employee Assistance Program on Day 1
- Pre-Tax Commuter and Parking Benefits
- Flexible Spending and Dependent Care Accounts*
- Development and Growth Opportunities *Eligibility criteria applies
Job title
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