Director of Membership leading strategies for member acquisition and revenue generation at SFMOMA. Overseeing marketing efforts to maintain a thriving arts community with strong membership engagement.
Responsibilities
Leads the strategy for member acquisition and renewal to ensure the continued growth of SFMOMA's community of 42,000+ households.
Manages the "top of the funnel" marketing efforts and data-driven engagement strategies to meet an annual revenue goal of $5 million+.
Oversees the execution of all direct response fundraising, gift membership campaigns, and acquisition efforts across all owned channels.
Collaborates closely with the Director of Visitor Experience to ensure that campaign promises are fulfilled through high-quality onsite engagement and service.
Requirements
Minimum of seven (7) years of experience in membership marketing, direct response fundraising, or sales-driven programs, with at least two years at a senior management level.
A proven track record of leading a sales-goal-driven team in a high-volume environment to achieve seven-figure revenue targets.
Excellent financial forecasting and tracking skills, including the ability to use data-driven insights to revamp program structures and pricing.
Superior oral and written communication skills with the confidence to act as a public spokesperson and advocate for the membership program.
Proficiency in CRM/ticketing software, specifically Tessitura or similar database systems.
Knowledge of museum operations, the arts industry, and modern/contemporary art preferred.
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