Senior Manager responsible for product communications and portfolio strategies at Lundbeck. Driving brand awareness initiatives and stakeholder engagement towards enhancing brain health.
About the role
- Head of B2B Marketing & Communications driving Seetec's commercial marketing strategy. Leading integrated campaigns to enhance visibility and client engagement across key sectors.
Responsibilities
- Lead the development and delivery of a high-impact B2B marketing and communications strategy for Seetec’s commercial services.
- Shape go-to-market plans that support lead generation, client retention, referral programmes, and upsell/cross-sell opportunities across all commercial service lines.
- Design sector-specific strategies tailored to the needs of priority industries.
- Oversee the design and execution of employer-focused marketing campaigns.
- Develop high-performing campaign assets including thought leadership, email marketing, landing pages, whitepapers, toolkits, videos, and case studies.
- Use marketing automation platforms, CRM tools, and customer segmentation to deliver personalised and data-driven communications.
- Drive Seetec’s visibility in the B2B market through integrated digital campaigns, thought leadership content, PR, events, and public speaking opportunities.
- Ensure consistent and credible brand presence across all commercial platforms and marketing materials.
- Own and report on all commercial B2B marketing KPIs, including lead generation, conversion rates, customer acquisition costs, campaign ROI, and retention metrics.
- Ensure marketing performance is fully trackable and integrated with CRM, digital dashboards, and sales reporting.
- Lead and develop a high-performing B2B marketing team, creating a culture of innovation, accountability, insight-led decision making, and continuous improvement.
Requirements
- Educated to degree level in Marketing, Communications, Business, Management or a related field, or relevant equivalent experience.
- Proven track record (5+ years) in a senior B2B marketing, communications or commercial strategy role, preferably within training, professional services or HR tech sectors.
- Experience delivering successful lead generation, sales conversion, and client retention strategies and campaigns.
- Experience with set up and effective use of tools like HubSpot, Zoom Info and Monday as well as the establishing of B2B websites to drive lead conversion.
- Experience leading brand development, content marketing, digital performance, and sales enablement for employer audiences.
- Familiarity with commercial and funded offers (e.g. apprenticeships, CIAG, business training) and public-private sector crossover.
- Exceptional communicator and storyteller, with strong copywriting and messaging development skills.
Benefits
- 25 days annual leave + Bank Holidays + Birthday Day off (with the opportunity to buy additional days)
- 2 Volunteer Days
- Pension - 5% Employee 5% Employer
- Healthcare Cash Plan, incl. 3 x salary life assurance
- Annual Salary Review
- Refer A Friend Scheme
- Free access to BenefitHub – an online portal with access to a wide range of retail discounts, cycle to work scheme and additional voluntary benefits
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