Bilingual Communications Specialist at McCarthy Tétrault creating marketing content and supporting strategic initiatives. Requires 5 - 7 years experience and fluency in both English and French.
About the role
- Senior Manager responsible for product communications and portfolio strategies at Lundbeck. Driving brand awareness initiatives and stakeholder engagement towards enhancing brain health.
Responsibilities
- Develop and execute integrated product communications and disease awareness initiatives, including but not limited to patient influencer activations, social media content, storytelling partnerships, earned and controlled media opportunities.
- Support and execute strategic communications for products and pipeline assets across key lifecycle milestones (pre-launch, launch, indication expansion, data readouts, label updates, competitive events, etc.).
- Ensure communication tactics are tightly aligned with brand strategies and enterprise objectives to deliver ROI and impact.
- Shape differentiated portfolio and product narratives that resonate with priority audiences (patients, HCPs, media, advocacy).
- Support Lundbeck US and brand reputation efforts across traditional and digital platforms; including media monitoring, drafting leadership updates, and execution of media and issues preparedness strategy.
- Collaborate cross-functionally to address emerging issues across social or traditional media and are effectively manage with minimal impact on Lundbeck’s reputation.
- Build strong internal relationships and collaborate with US and global cross-functional partners to align strategies and pull-through for key initiatives, announcements, and innovative opportunities.
- Develop and draft core communication materials, including press releases, messaging, social content, videos, etc. using an accessible and compelling writing style to educate and engage diverse audiences.
- Manage assigned program budgets and track resource utilization, ensuring proper management and efficient implementation.
- Influence and support Lundbeck US social channel strategy, developing organic and paid content campaigns, identifying and monitoring against KPIs and best practice benchmarks.
- Proactively monitor industry trends to inform and guide positioning, provide actionable insights and make recommendations for continuous improvement.
- Manage PR agency to execute tactical plans across multiple projects.
- Support robust review and approval processes in partnership with Legal, Regulatory, and Compliance, ensuring adherence to safety, fair balance, and regulatory requirements.
Requirements
- Accredited bachelor’s degree
- 6+ years of communications experience
- Experience within the pharmaceutical, biotech or medical device industry or an agency supporting any of these industries.
- Strong executive presence and ability to establish strong relationships to collaborate with and influence cross-functional stakeholders
- Ability to manage multiple workstreams and competing priorities in a changing business environment
- Strong understanding of and proven ability to guide and create content across media channels (traditional, digital, and influencers) to maximize product awareness
- Exceptional writing, storytelling, and strategic planning skills across traditional channels and emerging media
- Ability to independently thrive in a dynamic environment
Benefits
- flexible paid time off (PTO)
- health benefits to include Medical, Dental and Vision
- company match 401k
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