Communication Specialist at Comgás driving strategies for internal and external communication while ensuring regulatory compliance. Collaborating with teams to manage brand and stakeholder relationships.
About the role
- Player Lifecycle Communications Manager handling lifecycle marketing communications across push notifications, email, and in-app messaging for mobile games at CashCow.
Responsibilities
- Own the Player Journey: Lead messaging across the full lifecycle—from onboarding and engagement to retention and reactivation.
- Define campaign goals, messaging hierarchy, timing, and sophisticated segment logic.
- Brief content and design partners, ensuring high-quality deliverables that align with our brand voice and performance goals.
- Collaborate with Customer.io configurators and implementors to deploy automated flows and push notifications.
- Act as the final authority on QA, tone of voice, and UX clarity, ensuring all communications meet US-market best practices.
- Continuously monitor and improve messaging based on performance data and player behavior.
Requirements
- 4–7+ years in lifecycle marketing, CRM, or player communications (Gaming or App ecosystem experience is a major plus).
- Hands-on experience with Customer.io, Braze, Iterable, or similar automation platforms.
- Strong UX Instincts: You have a natural feel for UX writing and messaging that drives action while maintaining a great user experience.
- Highly organized and comfortable driving projects forward in a fast-paced environment.
- Deep understanding of US consumer communication standards and high-scale messaging.
- Nice to have: Experience in UI/UX strategy and a strong eye for how visual layout and copy work together to optimize the player journey.
Benefits
- Contact us to get more details about the benefits we offer.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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