Hybrid Ad Operations Analyst

at The E.W. Scripps Company

• Job title: Ad Operations Analyst
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: $80,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Washington, United States

About the role

• Ad Operations Analyst ensuring effective execution of digital advertising campaigns at Scripps. Collaborating across teams to provide insights, maintain data accuracy, and drive digital growth.

Responsibilities

• Complete accurate entry for all aspects of a digital campaign into multiple digital advertising sales systems.
• Assist with creating holistic advertising campaigns with the ability to manipulate and calculate pricing structures utilizing cost per thousand (CPM), cost per click (CPC).
• Enter and maintain accurate customer data in the order management system (OMS) or customer relationship management system (CRM).
• Provide consulting to sales teams with knowledge of third party ad serving solutions as well as rich media technologies, including impression and click through tracking pixels.
• Utilize web analytics to measure digital performance and provide client insights.
• Ensure that all elements of advertising campaigns are completed in an accurate and timely manner.
• Ensure complete and accurate revenue recognition in a variety of billing systems.
• Prepare reports and data insights to support strategy for customer meetings.
• Compare reporting with third party(s) to confirm campaign reporting is tracking and campaigns are running as contracted.
• Work closely with Ad Operations and/or account executives to capture customer needs for execution of digital campaigns.
• Collaborate with Sales team to recommend campaign modifications for optimal results.
• Support and adhere to digital revenue operational processes, policies, procedures and standards.
• Attend and contribute to Sales and Ad Operations training and planning meetings.
• Cultivate productive, professional relationships with clients, vendors and internal teams.
• Perform other duties as assigned.

Requirements

• BS/BA in related discipline preferred or equivalent years of experience
• Generally 3+ years of experience in related field preferred
• Skilled in using order management systems
• Proven ability with vendor management
• Skilled in using web analytics tools
• Must be digitally savvy
• Excellent analytical and problem-solving skills
• Excellent organizational skills
• Able to manage several campaigns simultaneously in a deadline-oriented environment
• Strong communication skills
• Familiarity with Digital and Broadcast advertising
• General knowledge of third party ad serving solutions as well as rich media technologies, including impression and click through tracking pixels

Benefits

• Full medical, dental and vision benefits, as well as certain other health and wellness benefits
• Retirement savings plan with company match
• Disability accident insurance
• Hospital indemnity
• Critical illness
• Life insurance
• AD&D
• ID protection
• Pet discount program
• Employee assistance program