Performance Marketing Manager optimizing digital channels for Sand&Sky. Driving growth and scaling performance focused on TikTok and digital marketing strategies.
Responsibilities
Develop, implement, and manage holistic performance marketing strategies across multiple channels
Drive significant growth and scale performance specifically on TikTok
Own the performance metrics and report on campaign performance across all channels
Manage significant advertising budgets effectively across channels
Conduct rigorous A/B and multivariate testing on ad creatives, copy, landing pages
Collaborate closely with creative team to develop compelling ad creatives
Requirements
Minimum 2 years of hands-on experience managing and scaling performance marketing campaigns across multiple paid digital channels
Proven expertise in scaling performance specifically on TikTok Ads
In-depth knowledge and practical experience with major advertising platforms like Meta Ads Manager and Google Ads
Strong analytical skills with the ability to interpret complex data sets
Proficiency in using analytics tools such as Google Analytics and Google Tag Manager
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