Hybrid Media Manager

at SailGP

• Job title: Media Manager
• Job type: Full Time
• Experience level: Junior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, London, United Kingdom

About the role

• Media Manager developing and delivering digital campaigns at SailGP. Managing a significant budget and coaching a Performance Marketing Executive in a hybrid working model.

Responsibilities

• Media Planning: Be confident working across a variety of campaign briefs and business areas, understanding their distinct objectives and KPIs - such as audience growth, lead generation and ticket sales.
• Translate campaign strategies into detailed, channel-specific media plans across Programmatic, Video, Social and Mobile channels and platforms
• Keep up-to-date on the market, platform updates and evolving best practices to support campaign optimisation and testing opportunities
• Support test-and-learn initiatives by helping set up experiments and tracking their performance, collaborating on recommendations with the Paid Media Lead
• Assess the performance of campaigns through timely reporting and analysis
• Maintain campaign data and performance toolkits alongside the Paid Media Lead, ensuring accurate tracking, regular reporting and documented learnings
• Work with Fan Engagement and Marketing teams on media campaigns and share performance trends that could provide valuable insights. Contribute to process improvements that enhance media performance and overall operational efficiency.
• Campaign Execution Work with the Performance Marketing Executive to build out best in class campaign structures within Search, Programmatic and Social platforms.
• Monitor campaign performance and implement a testing framework (e.g. A/B testing, creative iterations) to continuously drive incremental value and learnings.
• Produce paid media reports, demonstrating strong analytical skills, as well as an ability to interpret results in light of the wider marcomms and business context
• Team Management & Development Coach, develop and manage a Performance Marketing Executive
• Provide ongoing development and support for your direct report, including but not limited, regular 1:1s, appraisals, managing performance reviews, setting tangible objectives, addressing any performance issues, identifying and delivering on training gaps etc. Work alongside the Paid Media Lead for performance management

Requirements

• Hands on, demonstrable experience managing campaigns across Meta, YouTube, TikTok, Google Ads, Linkedin and DSP platforms.
• Intermediate to advanced Excel knowledge and skills
• 6-12 months’ experience in people’s management or support, i.e. mentoring
• Previous experience in a similar role at an Agency or Advertising platform provider for a minimum of one year.
• Smart & passionate about digital and new technology
• Strong analytical background with a deep understanding of omni-channel strategy and attribution
• Effective project management and communication skills needed to manage various projects and global stakeholders
• Excellent attention to detail, especially when employing individual processes and procedures
• Able to communicate confidently and adapt communication style according to the needs of the stakeholder
• Able to work independently but values working collaboratively as part of a team
• Works effectively and enjoys a fast-paced, start-up environment
• Entrepreneurial spirit with a desire to exceed expectations
• Comfortable working with multiple stakeholders across multiple departments (global & local)

Benefits

• Hybrid working model with a minimum of 3 days per week in the London Office