Performance Marketing Manager responsible for developing and executing SEA strategies at Rugvista, a leading e-com company in the rug market.
Responsibilities
Develop and implement comprehensive search engine advertising strategies on Google Ads and Bing Ads to drive targeted traffic, maximize conversions, and optimize overall campaign performance.
Lead efforts to drive qualified site traffic, actively working towards achieving ROAS goals aligned with company objectives.
Manage SEA budgets effectively to ensure maximum return on investment.
Collaborate with other teams, including content marketing, creative and tech to ensure integrated marketing campaigns and consistent messaging.
Requirements
4-5 years of experience developing and executing SEA strategies for an e commerce company.
A very good understanding of different attribution models and how to plan budgets according to the channel value in the conversion/click path.
Very good skills in product feed management and optimization.
Good understanding of how to use Google Ads script for campaign automation and optimization.
Skills in JavaScript is considered a plus.
Advanced user of Excel or Google sheets.
Skills in SQL or Python are highly desirable but not a must.
Fluency in English is a must; proficiency in other European languages is highly desirable.
Benefits
A diverse and international organization committed to creating and maintaining an inspiring workplace where everyone loves to go to work.
Working in a high paced, challenging, and cooperative organizational environment.
Competitive benefit package.
A culture inspired by our values: Focus on impact; Stay true; and Be entrepreneurs.
Hybrid work setup with the possibility to work from home up to 2 days per week.
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