Performance Marketing Lead for Octopus Electroverse managing digital campaigns in a hybrid work environment. Focusing on digital growth and optimization for green products.
About the role
- Performance Marketing Manager responsible for developing and executing SEA strategies at Rugvista, a leading e-com company in the rug market.
Responsibilities
- Develop and implement comprehensive search engine advertising strategies on Google Ads and Bing Ads to drive targeted traffic, maximize conversions, and optimize overall campaign performance.
- Lead efforts to drive qualified site traffic, actively working towards achieving ROAS goals aligned with company objectives.
- Manage SEA budgets effectively to ensure maximum return on investment.
- Collaborate with other teams, including content marketing, creative and tech to ensure integrated marketing campaigns and consistent messaging.
Requirements
- 4-5 years of experience developing and executing SEA strategies for an e commerce company.
- A very good understanding of different attribution models and how to plan budgets according to the channel value in the conversion/click path.
- Very good skills in product feed management and optimization.
- Good understanding of how to use Google Ads script for campaign automation and optimization.
- Skills in JavaScript is considered a plus.
- Advanced user of Excel or Google sheets.
- Skills in SQL or Python are highly desirable but not a must.
- Fluency in English is a must; proficiency in other European languages is highly desirable.
Benefits
- A diverse and international organization committed to creating and maintaining an inspiring workplace where everyone loves to go to work.
- Working in a high paced, challenging, and cooperative organizational environment.
- Competitive benefit package.
- A culture inspired by our values: Focus on impact; Stay true; and Be entrepreneurs.
- Hybrid work setup with the possibility to work from home up to 2 days per week.
Job title
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