Product Manager for Riachuelo managing the loan channel to enhance inspiring fashion. Collaborating with teams to boost marketing and maximize customer engagement in the retail sector.
Responsibilities
Develop mechanisms to grow the company's physical channel, in collaboration with the sales and commercial planning teams;
Improve communication cadences and abandoned-cart flows to maximize channel performance. Design new customer journeys with the UX team when necessary. Expand distribution lists to increase the effectiveness of communications to customers eligible for the product;
Manage mailings and the product acquisition funnels in the contracting journey via WhatsApp (with or without consultant interaction);
Provide proper guidance and management to analysts under your supervision, maintaining a healthy team environment and ensuring consistent delivery of strategic payroll-loan projects.
Requirements
Bachelor's degree or equivalent;
Proven experience driving channel performance;
Experience in financial institutions, fintechs, or financial retail is a plus;
Knowledge of data extraction tools (SQL, Databricks, etc.);
Analytical skills and strategic vision to propose data-driven solutions.
Benefits
Medical insurance;
Dental insurance;
Meal allowance (Vale Refeição);
Food allowance (Vale Alimentação);
Gympass (corporate fitness benefit);
Childcare allowance;
Cultural allowance (Vale Cultura);
Home office expense allowance;
PPR – Profit Sharing Program (performance-based bonus);
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