Customer Success Associate enhancing value delivery and engagement for a global customer success organization. Focused on account infrastructure, program enablement, and operational excellence in a tech company.
About the role
- Analista de CRM Pleno managing campaigns across multiple platforms at Riachuelo. Focusing on data quality, segmentation, and CRM metric performance.
Responsibilities
- Operar plataformas de CRM e ferramentas de automação para execução de campanhas multicanal (e-mail, SMS, push, entre outras);
- Criar, validar e gerenciar segmentações e listas de públicos com base em dados comportamentais e de perfil de cliente;
- Garantir a qualidade e a integridade dos dados utilizados nas campanhas;
- Acompanhar cronogramas e fluxos de aprovação para garantir entregas dentro do prazo;
- Realizar testes A/B e monitorar métricas de performance das campanhas;
- Documentar processos e propor melhorias contínuas na operação.
Requirements
- Experiência prévia em CRM e/ou Growth;
- Formação superior completa em áreas relacionadas;
- Conhecimento em ferramentas de automação de marketing (Insider, Salesforce Marketing Cloud, RD Station, Oracle Responsys ou similares);
- Habilidade em manipulação de dados e segmentação (SQL intermediário é um diferencial);
- Familiaridade com métricas de CRM (taxa de abertura, CTR, conversão, etc.);
- Organização, atenção aos detalhes e capacidade de trabalhar com múltiplas demandas.
- Diferenciais:
- Experiência com Insider;
- Experiência com automações de réguas;
- SQL intermediário a avançado;
- Conhecimento em jornada do cliente e estratégias de personalização.
Benefits
- Assistência médica;
- Assistência odontológica;
- Vale Refeição;
- Vale Alimentação;
- Gympass;
- Auxilio Creche;
- Vale Cultura;
- Ajuda de custo para o home office;
- PLR - Participação nos Lucros e Resultados;
- Previdência Privada;
- Seguro de vida em grupo;
- Parcerias educacionais;
- Descontos na Riachuelo.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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