Brand Manager for White Claw portfolio at Richmond, focused on broadening availability and enhancing brand visibility in Ireland.
About the role
- Content Strategist responsible for evolving brand voice and messaging across various channels. Collaborating on content for Rev's Legal AI platform and ensuring strategic engagement across B2B and B2C audiences.
Responsibilities
- Own and evolve Rev’s brand voice and messaging
- Build messaging frameworks that scale across products, audiences, and channels
- Conduct thorough research on Rev’s target audiences, market trends, and competitors
- Develop and manage a master editorial content calendar to ensure a consistent and strategic flow of content across various digital channels
- Write and iterate on creative test campaigns across paid search, social, video, and remarketing
- Develop ad headlines, descriptions, and short-form video scripts
- Use performance insights to refine and improve messaging
- Support webinars, virtual events, and in-person conferences with compelling messaging
- Create content for landing pages, email promotion, scripts, booth copy, and follow-up assets
- Partner with Sales and B2B Marketing on enablement materials and case studies
- Support product newsletters, nurture and win-back campaigns, feature launches, and promotions
- Ensure consistent messaging from first touch through long-term customer engagement
- Work hand-in-hand with Rev’s in-house design and production team to develop integrated campaigns where copy and visuals are tightly aligned
- Contribute to creative concepting, campaign themes, and storytelling approaches
- Ensure content enhances UX and aligns with product and platform experiences
- Help define and maintain messaging guidelines and content standards across channels
- Use qualitative and quantitative insights to improve performance, clarity, and credibility
- Balance long-term brand building with measurable business impact
Requirements
- 5-7 years of experience in content strategy, brand marketing, or copywriting—ideally within B2B, SaaS, legal, or technology-driven companies
- Exceptional writing and editing skills, with a portfolio that demonstrates versatility across digital platforms
- Comfort operating across B2B and B2C audiences, adapting tone and structure as needed
- Strong strategic instincts—you understand not just *how* to write, but *why* content performs
- Experience collaborating closely with design, marketing, sales, product, and cross-functional partners
- Analytical mindset with the ability to learn from performance data and iterate quickly
- Highly organized, adaptable, and comfortable juggling multiple priorities in a fast-moving environment
- A collaborative, proactive, “get-it-done” attitude with high standards for craft and clarity.
Benefits
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Job title
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