Hybrid Content Strategist, Brand Marketing

at RevGenius

• Job title: Content Strategist, Brand Marketing
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Austin, United States

About the role

• Content Strategist responsible for evolving brand voice and messaging across various channels. Collaborating on content for Rev's Legal AI platform and ensuring strategic engagement across B2B and B2C audiences.

Responsibilities

• Own and evolve Rev’s brand voice and messaging
• Build messaging frameworks that scale across products, audiences, and channels
• Conduct thorough research on Rev’s target audiences, market trends, and competitors
• Develop and manage a master editorial content calendar to ensure a consistent and strategic flow of content across various digital channels
• Write and iterate on creative test campaigns across paid search, social, video, and remarketing
• Develop ad headlines, descriptions, and short-form video scripts
• Use performance insights to refine and improve messaging
• Support webinars, virtual events, and in-person conferences with compelling messaging
• Create content for landing pages, email promotion, scripts, booth copy, and follow-up assets
• Partner with Sales and B2B Marketing on enablement materials and case studies
• Support product newsletters, nurture and win-back campaigns, feature launches, and promotions
• Ensure consistent messaging from first touch through long-term customer engagement
• Work hand-in-hand with Rev’s in-house design and production team to develop integrated campaigns where copy and visuals are tightly aligned
• Contribute to creative concepting, campaign themes, and storytelling approaches
• Ensure content enhances UX and aligns with product and platform experiences
• Help define and maintain messaging guidelines and content standards across channels
• Use qualitative and quantitative insights to improve performance, clarity, and credibility
• Balance long-term brand building with measurable business impact

Requirements

• 5-7 years of experience in content strategy, brand marketing, or copywriting—ideally within B2B, SaaS, legal, or technology-driven companies
• Exceptional writing and editing skills, with a portfolio that demonstrates versatility across digital platforms
• Comfort operating across B2B and B2C audiences, adapting tone and structure as needed
• Strong strategic instincts—you understand not just *how* to write, but *why* content performs
• Experience collaborating closely with design, marketing, sales, product, and cross-functional partners
• Analytical mindset with the ability to learn from performance data and iterate quickly
• Highly organized, adaptable, and comfortable juggling multiple priorities in a fast-moving environment
• A collaborative, proactive, “get-it-done” attitude with high standards for craft and clarity.

Benefits

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