About the role

  • Mid-Level Business Analyst translating marketing and technical needs to optimize business solutions at Rentokil Initial. Collaborating with multiple teams to ensure effective implementation of tech solutions.

Responsibilities

  • Lead workshops with marketing teams to uncover real business needs — from lead scoring and attribution to personalisation.
  • Translate high-level goals into **clear user stories, functional requirements, and process maps** that developers can actually build from.
  • Own and manage the product backlog, keeping priorities aligned with business value and technical reality.
  • Analyse how data flows between platforms like **HubSpot, Salesforce, Adobe Campaign, and Google Cloud Platform**.
  • Define data mappings and requirements for API integrations.
  • Spot opportunities to simplify — retiring redundant tools and reducing tech clutter.
  • Define data standards that improve lead routing, segmentation, and reporting.
  • Keep a close eye on system health, performance, and compliance (yes, GDPR matters).
  • Define acceptance criteria and lead **User Acceptance Testing (UAT)**.
  • Partner with QA and technical teams to squash bugs and deliver solutions that meet the original business intent.

Requirements

  • **3–5 years’ experience** as a Business Analyst, ideally with **2+ years in a Marketing or Digital environment**.
  • Strong understanding of the **Lead-to-Revenue lifecycle**.
  • Hands-on experience (or solid familiarity) with platforms like **HubSpot, Salesforce Marketing Cloud, or Adobe Experience Cloud**.
  • Technical literacy — you don’t need to be a developer, but you understand:
  • Basic **SQL** for querying data
  • **APIs** and how systems talk to each other
  • Experience working in **Agile environments** using tools like Jira and Confluence.
  • Exposure to data visualisation tools such as **Tableau, Looker, or Power BI**.
  • Exceptional communication skills — you can explain complex technical concepts to non-technical stakeholders without breaking a sweat.

Benefits

  • Competitive salary and bonus scheme
  • Hybrid working
  • Rentokil Initial Reward Scheme
  • 23 days holiday, plus 8 bank holidays
  • Employee Assistance Programme
  • Death in service benefit
  • Healthcare
  • Free parking

Job title

Business Analyst

Job type

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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