Associate Manager supporting planning and execution of luxury events for Constellation Brands' Wine & Spirits Division. Collaborating with internal teams and managing vendor relationships for successful event delivery.
About the role
- Events Manager leading a team to drive lead generation through promotional events and retail partnerships. Engaging with customers and managing event logistics while achieving KPI goals.
Responsibilities
- Grow the customer base through events and retail marketing.
- Analyze market trends and execute local marketing strategies.
- Build relationships with event organizers and retail partners.
- Oversee event logistics: location selection, scheduling, setup, and execution.
- Engage with customers to generate and qualify leads.
- Recruit, train, and coach event marketers and team leaders.
- Ensure consistent execution of brand standards, safety, and professionalism.
- Track KPIs including demos, cost per lead, and event ROI.
Requirements
- Bachelor’s degree in Marketing or related field (or equivalent experience).
- 5+ years of event marketing experience; 3+ years in leadership.
- Strong coaching, organizational, and communication skills.
- Proficiency in Microsoft Office Suite.
- Ability to work days, nights, weekends, and holidays as needed.
- Willingness to travel; valid driver’s license and reliable transportation.
- Ability to lift up to 50 lbs. and work in indoor/outdoor environments.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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