Hybrid Integrated Marketing Manager

at Baseten

• Job title: Integrated Marketing Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: $140,000 - $170,000 per year
• Degree requirement: Bachelor's Degree
• Tech skills: Apollo, SQL
• Location requirements: Hybrid, San Francisco, United States

About the role

• Integrated Marketing Manager handling strategy and execution of multi-channel campaigns for AI startups. Collaborating across teams and leading integrated marketing efforts to drive engagement and pipeline.

Responsibilities

• Own strategy and execution for integrated marketing campaigns across the full funnel (paid, email, content, social, events).
• Lead campaign planning and project management, ensuring cross-functional alignment from brief through launch and measurement.
• Collaborate with content, design, data, sales, and product marketing to develop unified campaign narratives that resonate with our ICP.
• Build campaign measurement frameworks to track engagement, pipeline influence, conversion, and ROI.
• Develop and maintain a campaign calendar that supports product launches, seasonal moments, and always-on demand programs.
• Run structured post-campaign analyses and share learnings to continuously sharpen our messaging and channel mix.
• Identify and test new campaign formats and channels that work for our audience and scale what wins.

Requirements

• 3–5 years of startup experience with a focus on campaign management or integrated marketing. Developer audience a plus.
• Demonstrated ability to manage multi-channel campaigns end-to-end with strong project management instincts.
• Familiarity with modern marketing tech stacks (HubSpot, Clay, Apollo, etc.).
• Strong analytical skills and comfort with campaign metrics and attribution. Excel mandatory. BI tool familiarity mandatory. SQL preferred, or a willingness to learn on the job.
• Sharp storytelling instincts — you know how to translate a product narrative into a campaign that lands with a technical audience.
• Comfortable working autonomously in high-growth, early-stage environments.
• Automation- and AI-native mindset; ability to leverage tools to move fast and scale impact.

Benefits

• Competitive compensation, including meaningful equity.
• 100% coverage of medical, dental, and vision insurance for employee and dependents
• Flexible PTO policy including company wide Winter Break (our offices are closed from Christmas Eve to New Year's Day!)
• Paid parental leave
• Fertility and family-building stipend through Carrot
• Company-facilitated 401(k)
• Exposure to a variety of ML startups, offering unparalleled learning and networking opportunities.