Hybrid Regional Communications Manager

at American Red Cross

• Job title: Regional Communications Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: $56,664 - $62,960 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Sioux Falls, United States

About the role

• Regional Communications Manager at American Red Cross enhancing community engagement through strategic communications and disaster support. Overseeing media relations and volunteer training to strengthen mission outreach.

Responsibilities

• The Regional Communications Manager plays a key role in connecting people to the American Red Cross mission and services across the region.
• Help advance regional priorities, increase public understanding and engagement, and ensure communities know how to access Red Cross support when it matters most.
• Provide communications and marketing support while also supporting, developing and guiding volunteers.
• Support regional, divisional, and potentially national disaster public affairs activities.
• Contribute to crisis communications planning, messaging, and execution during emergencies.
• Implement a regional social media engagement strategy aligned with enterprise-wide strategy and regional priorities.
• Support integrated marketing and program campaigns across all Lines of Service and functional support departments.
• Support development and execution of strategic and change-management communications.
• Support the Regional Communications Director in building, engaging, training and supervising a regional communications and disaster public affairs volunteer team.

Requirements

• Bachelor’s degree in communications, Journalism, Public Relations, Marketing, Public Affairs, or related field, OR equivalent combination of education and relevant professional experience.
• Minimum three to five years of related professional experience, or an equivalent combination of education and experience, in communications, journalism, public relations, marketing, or public affairs.
• Willingness to serve as a media spokesperson required; prior spokesperson or crisis communications experience preferred.
• Exceptional oral and written communication skills, including demonstrated proficiency in AP Style.
• Strong writing and storytelling abilities, with the capacity to craft clear, compelling narratives that reflect Red Cross values and resonate across media, digital platforms, and community audiences.
• High fluency in social media, with experience tailoring content by platform, audience, and context.
• High emotional intelligence, with the ability to communicate with empathy, build trust, and navigate sensitive or high stress situations.
• Strong judgment and flexibility when priorities shift or information is incomplete.
• Excellent organizational, planning, and follow-through skills.
• Demonstrated experience with Microsoft Office Suite, media monitoring tools, social media management platforms, website content management systems, and other marketing tools.
• Strong teamwork and collaboration skills, with the ability to work independently while partnering effectively across teams and with volunteers.
• Travel may be required approximately 10 –25%, depending on regional needs.

Benefits

• Medical, Dental Vision plans
• Health Spending Accounts & Flexible Spending Accounts
• PTO : Starting 15 days a year; based on type of job and tenure
• Holidays : 11 paid holidays comprised of six core holidays and five floating holidays
• 401K with up to 6% match
• Paid Family Leave
• Employee Assistance
• Disability and Insurance: Short + Long Term
• Service Awards and recognition