Marketing Lead at Twinstake overseeing marketing strategies and execution, engaging in all aspects from lead generation to brand building. Focused on driving commercial growth and visibility in the institutional space.
About the role
- Customer Marketing Manager at Reckitt developing and executing marketing and sales strategies for trade. Focused on achieving strategic objectives in the FMCG market with collaboration and analysis.
Responsibilities
- Create local trade marketing strategies and plans based on the Global Success Model, along with the execution plans of the regional SEE group and local business needs
- Responsible for achieving local strategic objectives - namely market share, net profit, country operating profit, gross margin
- Develop the budget for visibility and merchandising (non-BEI) and ensure that the set objectives are achieved
- Develop and implement an executional, functional and efficient model for trade and merchandising processes and for achieving objectives
- Analyze customer information, consumer trends, market analysis, demographics, pricing programs, competitive products and best promotional practices to build successful strategies
- Provides support to the marketing and sales teams using all available data for all categories and Reckitt portfolio to contribute to the overall development of customers/channel
- Coordinate the executional activities of the brands to exceed annual objectives
- Responsible for executing the portfolio strategy in line with the national commercial strategy and regional
- Responsible for a granular annual planning process: defining sustainable KPIs, 4P, promotion strategy, discipline regarding critical process pillars, responsibility for planning, managing and measuring non-BEI budget
- Continuously improving portfolio management by identifying efficiency and profitability opportunities and overall improving category management at customer level
- Build strategic relationships and collaborate with key industry players, agencies and suppliers
- Organize regular meetings with the sales team to measure progress against performance objectives at customer level and define solutions for portfolio performance in accordance with objectives, including corrective actions
- Conduct market visits to assess point-of-sale performance and make recommendations
Requirements
- Bachelor’s degree ideally in Marketing or a Business-related subject
- Minimum 3 years of experience in the FMCG market in Trade Marketing / Customer Marketing / Shopper Marketing or Category management
- Proficient in using MS Office tools
- Fluent Romanian and English
- Strong commercial awareness and dynamism, business acumen
- Strong analytical and financial skills
- Excellent communication skills
- Results-oriented, entrepreneurial and self-motivated
- Tenacious and resilient, determined to succeed even when faced with obstacles
Benefits
- With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way.
- We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally.
- We have a range of other benefits in line with the local market.
- Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes.
- For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results.
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