Werkstudent Marketing Unterstützung bei digitalen Projekten für innovative Softwarelösungen in verschiedenen Branchen. Planung von Messeauftritten, Mediengestaltung, und Content - Erstellung sowie Projektunterstützung.
About the role
- Director of Imaging Marketing leading market activation strategies for North America at Philips. Overseeing product marketing team and collaborating with various stakeholders for commercial growth.
Responsibilities
- Lead a team of Regional Product Marketing Managers and drive high-impact market activation across North America.
- Define and lead the North America regional product marketing strategy in alignment with global direction and regional business priorities.
- Own portfolio-level prioritization and trade-offs for regional product marketing activation.
- Partner with global marketing teams to represent North America needs early in content planning and creation.
- Provide leadership and direction for regional campaigns, demand and lead generation initiatives, training and enablement support.
- Establish clear KPIs and operating rhythms to track product marketing performance across the region.
Requirements
- 8+ years of experience in product marketing or commercial roles within Medical Technology, Healthcare, Marketing Technology, or similar industries.
- Proven expertise in strategic product marketing leadership, translating portfolio strategy into regional market impact.
- A Bachelor’s or Master’s degree in Marketing, Business Administration, Sales, Product Management, or a related field.
- Strong ability to collaborate across global and regional teams, activating content and ensuring consistent execution.
- Experience leading campaigns, demand generation, sales enablement, and major industry events.
- A data-driven mindset, with skills in performance measurement, KPI management, and delivering measurable commercial results.
Benefits
- Generous PTO
- 401k (up to 7% match)
- HSA (with company contribution)
- Stock purchase plan
- Education reimbursement
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