Develop digital trade marketing strategies to enhance brand presence for a leading pharmacy chain. Collaborate on special projects and analyze market performance data.
Responsibilities
Develop, execute and monitor digital trade marketing strategies to strengthen private label brands' presence across online channels (website, app, partners and other platforms).
Create and optimize communication plans, campaigns and activations that increase conversion and expand private label share in the digital environment.
Manage product content (SEO, product/spec sheets, photos, descriptions, attributes), ensuring standardization, performance and adherence to brand guidelines.
Analyze performance data (sell-out, traffic, CTR, conversion, elasticity, share) to propose continuous improvements and growth opportunities.
Collaborate with internal teams and vendors to ensure flawless campaign execution, budget alignment, tactical negotiations and promotional calendar optimization.
Monitor competitors, market trends and consumer behavior in digital channels, turning insights into action.
Lead special projects, including product launches, improvements to the purchase journey and category optimizations.
Requirements
Bachelor's degree.
Required: proficiency with Office tools (Excel, PowerPoint, etc.) and Power BI reporting.
Preferred: previous experience with digital channels and/or trade marketing in retail.
Benefits
Health insurance (monthly payroll deduction + co-payment)
Dental insurance
ID Conecta - Telemedicine at no cost to the employee
Pharmacy benefit
Therapy
Physical health and wellness platforms
On-site cafeteria
Transport allowance - 3%
Complimentary shuttle service from Osasco bus terminal, Lapa station (Line 7 Ruby) and Butantã, Tatuapé and Santo Amaro metro stations
Life insurance
Gympass
On-site gym at campus/headquarters
RD University
NiveRD - Day off
Profit sharing (PLR)
Flexible schedule
Hybrid work arrangement (4 days in office / 1 day remote)
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