Hybrid Senior Private Label Analyst – Trade Marketing

Posted last week

Apply now

About the role

  • Develop digital trade marketing strategies to enhance brand presence for a leading pharmacy chain. Collaborate on special projects and analyze market performance data.

Responsibilities

  • Develop, execute and monitor digital trade marketing strategies to strengthen private label brands' presence across online channels (website, app, partners and other platforms).
  • Create and optimize communication plans, campaigns and activations that increase conversion and expand private label share in the digital environment.
  • Manage product content (SEO, product/spec sheets, photos, descriptions, attributes), ensuring standardization, performance and adherence to brand guidelines.
  • Analyze performance data (sell-out, traffic, CTR, conversion, elasticity, share) to propose continuous improvements and growth opportunities.
  • Collaborate with internal teams and vendors to ensure flawless campaign execution, budget alignment, tactical negotiations and promotional calendar optimization.
  • Monitor competitors, market trends and consumer behavior in digital channels, turning insights into action.
  • Lead special projects, including product launches, improvements to the purchase journey and category optimizations.

Requirements

  • Bachelor's degree.
  • Required: proficiency with Office tools (Excel, PowerPoint, etc.) and Power BI reporting.
  • Preferred: previous experience with digital channels and/or trade marketing in retail.

Benefits

  • Health insurance (monthly payroll deduction + co-payment)
  • Dental insurance
  • ID Conecta - Telemedicine at no cost to the employee
  • Pharmacy benefit
  • Therapy
  • Physical health and wellness platforms
  • On-site cafeteria
  • Transport allowance - 3%
  • Complimentary shuttle service from Osasco bus terminal, Lapa station (Line 7 Ruby) and Butantã, Tatuapé and Santo Amaro metro stations
  • Life insurance
  • Gympass
  • On-site gym at campus/headquarters
  • RD University
  • NiveRD - Day off
  • Profit sharing (PLR)
  • Flexible schedule
  • Hybrid work arrangement (4 days in office / 1 day remote)
  • Christmas hamper

Job title

Senior Private Label Analyst – Trade Marketing

Job type

Experience level

Senior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

Report this job

See something inaccurate? Let us know and we'll update the listing.

Report job