Analyst for Consumer Insights at Royal Caribbean Group reporting to the Manager of Consumer Insights. Responsible for market research, managing projects, and delivering actionable insights across multiple data sources.
Responsibilities
Responsible for supporting insights team, assisting in preparation and creation of stimulus, logistics and planning of fieldwork, coordination and execution of qualitative and quantitative research studies.
Support internal custom requests and business questions by analyzing large data sets and distilling findings into actionable insights for broader organization.
Be a key contributor to all aspects of consumer insights reporting and analysis, ensuring timeliness, completeness and accuracy of reporting.
Continuously refining based on feedback and evolving business objectives.
Manage centralization and organization of existing research materials.
Maintain project timelines and deliverables, preparing materials and managing presentation logistics with team lead.
In all cases, take responsibility for creating deliverables of high quality.
Perform other duties as required.
Requirements
Bachelor’s degree required, preferably with a major in Marketing, Business, Sociology, Statistics, or Psychology
1-3 years’ experience in market research or consumer insights with an understanding of different research tools, techniques, and applications
Strong organizational, multi-tasking, decision making, and problem-solving abilities along with analytical aptitude, inquisitive nature, and passion for uncovering insights
Highly proficient in Microsoft suite (Word, PowerPoint, Excel, Power BI)
Ability to travel domestically and internationally as needed for qualitative focus groups
Experience with questionnaire design, sampling approaches, tabulation planning is a plus
Experience working with survey applications and analytical tools is a plus (such as Qualtrics, Q, Survey Reporter, SPSS, Tableau)
Strong passion and curiosity for market research and consumer insights, logical reasoning, analytical aptitude and problem-solving abilities
Excellent communication skills, both verbal and written, as well as strong customer service skills when communicating with key internal stakeholders
Proven data gathering and analytical skills as well as the ability to synthesize findings from disparate data sources and translate insights into actionable business recommendations
Very strong problem definition and solution skills
Strong project management, prioritization, and organizational skills with high attention to detail and follow-up
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