Senior Analyst managing casino database marketing at Royal Caribbean Group. Maximizing revenue and optimizing campaigns in a collaborative environment.
About the role
- Analyst for Casino Database Marketing at Royal Caribbean maximizing revenue through guest promotions and marketing strategies. Collaborating with multiple teams to drive growth in bookings at profitable margins.
Responsibilities
- Maximize net revenue and margins from the casino database by promoting sailings to known casino guests
- Drive additional acquisition efforts
- Own the database marketing reinvestment strategy and analysis of Direct Mail and Email campaigns
- Partner with Marketing, Consumer Outreach, and Revenue Management to drive aggressive growth in casino bookings
- Create casino database marketing campaigns and analyze the database for growth opportunities
- Segment casino marketing database and determine offers for database marketing campaigns
- Work on casino marketing testing program and ensure learnings are incorporated into all casino channels
- Collaborate with Casino Operations and Hotel Performance teams to ensure accuracy in data reporting and analysis
- Serve as the liaison between internal Club Royale teams and Marketing
- Provide guidance and support for other Club Royale initiatives
Requirements
- College degree required.
- 1 to 2 years database marketing required.
- BS/BA in Marketing, Business Analytics, Industrial Engineering or related field
- Experience in database analytics and revenue optimization, CRM, customer contact strategy and loyalty marketing
- Knowledge of the principles of casino mathematics, including the calculation of theoretical loss, is a plus
- Proficiency with a variety of software packages such as Excel, Word, Powerpoint and working knowledge or basic understanding of programs such as Alteryx, Toad (SQL), PowerBI, SAS and others
Benefits
- competitive compensation and benefits package
- excellent career development opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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