Hybrid AI Automation Engineer

at Ritchie Bros.

• Job title: AI Automation Engineer
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: CA$130,000 - CA$160,000 per year
• Degree requirement: Bachelor's Degree
• Tech skills: SQL, Tableau
• Location requirements: Hybrid, Burnaby, Canada

About the role

• Marketing AI Automation Engineer at RB Global focusing on automation to enhance marketing efficiency. Leveraging AI tools and optimizing workflows for better execution speed.

Responsibilities

• Creative testing Engine - Stand up an experimentation system with scoring, and always-on test calendar, and a learnings repository across email, web & paid.
• Automated Business Pulse - Automate weekly exec dashboards + teams updates pulling from CDP/warehouse/analytics. Including “what changed and why” summaries.
• Lifecycle Personalization Upgrades - Add personalization to lifecycle emails using account-level CRM + Third party Data and our existing recommendation engine to lift CTR and conversion.
• SEO Insights via AI - Leverage Cutting Edge models to analyze and improve our SEO strategy.
• Build automation-first workflows across marketing ops using low-code tools (e.g., n8n/Zapier equivalents) plus data warehouses and AI-assisted coding as needed.
• Create reusable templates, playbooks, QA checklists, and guardrails so what you build scales beyond you.
• Operate like an internal consultant: find bottlenecks, propose the automation, ship it, hand it off.
• Generate and iterate creative variants at scale (copy, images, layouts, CTAs, basic video concepts).
• Set up pipelines that move assets from “idea → variants → approval → launch” with minimal manual overhead.
• Build pre-flight QA for campaigns: broken links, tracking/UTMs, rendering checks, compliance/policy checks, and “smoke tests” before sends/launches.
• Automate recurring reporting and dashboards—reduce manual work and improve reliability.
• Push performance alerts and anomaly detection into Microsoft Teams (and keep it actionable, not noisy).
• Build a workflow to generate short videos for upcoming auctions and auction results using approved tools (e.g., ElevenLabs) and AI avatars.
• Enable distribution through EveryoneSocial (so the sales org can easily repost).
• Automate what’s worth automating.
• When it isn’t: write the spec, hire contractors, and QA the output—keep your time on high-leverage work.

Requirements

• 3–6 years in marketing ops, growth engineering, lifecycle ops, or technical marketing roles.
• Comfortable with APIs + SQL + automation platforms (you don’t need to be a SWE, but you know enough to avoid breaking production).
• AI-native builder: you’ve shipped real workflows using LLMs (e.g., Copilot / Anthropic) and understand when to automate vs. add human review.
• Strong operator mindset: you design systems that are reliable, observable, and easy for others to run.
• Experience hiring and leveraging a team of international contractors.
• GEO: Experience thinking through and improving GEO strategies.
• SFMC, Salesforce, Optimizely experience.
• Segment + warehouse + BI tooling familiarity (Snowflake/Looker/Tableau/GA4).
• Experience with AI video tools (ElevenLabs / Runway / Synthesia / HeyGen).
• Familiarity with experimentation frameworks and measurement design.
• Working knowledge of SEO and Performance Marketing.

Benefits

• 3–6 years in marketing ops, growth engineering, lifecycle ops, or technical marketing roles.
• Comfortable with APIs + SQL + automation platforms (you don’t need to be a SWE, but you know enough to avoid breaking production).
• AI-native builder: you’ve shipped real workflows using LLMs (e.g., Copilot / Anthropic) and understand when to automate vs. add human review.
• Strong operator mindset: you design systems that are reliable, observable, and easy for others to run.
• Experience hiring and leveraging a team of international contractors.
• GEO: Experience thinking through and improving GEO strategies.
• SFMC, Salesforce, Optimizely experience.
• Segment + warehouse + BI tooling familiarity (Snowflake/Looker/Tableau/GA4).
• Experience with AI video tools (ElevenLabs / Runway / Synthesia / HeyGen).
• Familiarity with experimentation frameworks and measurement design.
• Working knowledge of SEO and Performance Marketing.