Hybrid Mid-level Trade Marketing Analyst – Direct Channel

at Quiero Alpargatas

• Job title: Mid-level Trade Marketing Analyst – Direct Channel
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Sao Paulo, Brazil

About the role

• Trade Marketing Analyst role focusing on promotional calendar management and data analysis at Alpargatas. Collaborating with teams to drive marketing effectiveness in retail environments.

Responsibilities

• Support for the promotional calendar (anniversaries, Black Friday, summer, Carnival, Mother’s Day, Father’s Day, year-end, collection changes).
• Management of display placements | effectiveness analyses | ROI.
• Alignment with the Execution team on POS display roll-out (MPDV).
• JBP (Joint Business Plan) | preparation of the annual plan and monitoring of results.
• Management of POS materials (MPDV) | creation and deployment — coordination with visibility and execution teams and identification of in-store opportunities. In-store checks of POS materials and replacements.
• Budget management | monitoring of expense substantiation.
• Interface with Execution, Sales, Marketing and Visibility teams.
• Commercial meeting routines including preparation of one-pagers, and management of off-plan/out-of-shelf issues.
• Field routines: competitor monitoring | improvement initiatives | opportunity mapping.
• Management of trade logistics operator | trade budget oversight.
• Management of promotional items/giveaways | briefing and deliveries.
• Performance analyses/insights for key customers (Scanntech, Nielsen, MTrix, Neogrid).
• Updating JBP data and tracking the evolution of proposals.

Requirements

• Bachelor's degree in Business Administration, Marketing or related fields.
• Experience in Trade Marketing (preferably in direct food retail).
• Knowledge of KPI management and data analysis tools.
• Experience preparing JBPs.
• Strong analytical ability to turn data into strategic opportunities.
• Advanced Excel and presentation (PowerPoint) skills.
• Strong interpersonal skills and ability to connect positively with teams and clients.
• Good communication and a positive attitude.
• Highly organized with strong analytical skills.
• Sense of urgency and ability to prioritize.

Benefits

• Health insurance
• Dental plan
• Life insurance
• Wellhub
• Meal voucher
• Discount on Havaianas products
• Birthday day off
• Transportation voucher
• Private pension plan
• Profit Sharing (PLR)
• Courses, training and other development actions through ALU (Alpa Learning Universe), our corporate university
• Flexible on-site work model (minimum 3 days per week in the office)
• Flexible working hours