Telemarketing Executive responsible for promoting insurance products through warm calls. Achieving personal and team sales targets in Hong Kong insurance market.
About the role
- Performance Marketing Executive planning and optimizing online marketing campaigns for Q Communications. Collaborating with senior members to drive conversions across various digital channels.
Responsibilities
- Assist in developing and implementing social media marketing strategies to engage audiences and drive account growth.
- Measure and report the performance of all digital marketing campaigns.
- Identify trends, audit performance and optimize spend and performance based on insights.
- Strategic competitor analysis using tools such as the ads library and google transparency center.
- Brainstorm new and creative growth strategies and campaign ideas.
- Analyse data to identify problems and opportunities.
- Review new technologies and keep the company at the forefront of developments in digital marketing.
- Collaborate with internal departments across teams such as social media, content, and PR.
- Assist in deploying successful marketing campaigns and oversee their implementation from ideation to execution.
Requirements
- Bachelor's degree (or higher) in any related field with a strong quantitative background.
- Proven experience up to 2 years in performance/ digital marketing.
- Extensive experience in managing in-house digital performance marketing at technology companies.
- Practical knowledge of digital marketing tools, including Meta Ads, TikTok Ads, Google Ads, LinkedIn ads, and other media buying channels.
- Understanding of analytics and current online marketing concepts, strategies, and best practices.
- Proven ability to set up and manage conversion tracking using tools such as Meta Pixel, Google Tag Manager, and UTM parameters.
- Familiarity with Google Analytics (GA4), CMS web-analytics, attribution models, and marketing dashboards.
- Proficiency in Microsoft Excel (pivot tables, VLOOKUP etc.) and PowerPoint for performance reporting.
- Strong technical and data analysis skills.
- Creative mindset with strong campaign ideation abilities.
Benefits
- Be better at what you do: Qcademy offers you the opportunity to learn and grow with us.
- Flexible Fun Work Space: Our people enjoy coming into work and spending time with each other.
- Be part of something bigger: We embrace diversity and inclusion.
- Create Impact: We deliver campaigns for our clients that impact their business.
Job title
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