Digital Marketing Specialist managing the execution and reporting of digital marketing campaigns across key paid media channels. Collaborating with clients and stakeholders to drive measurable results.
Responsibilities
Support the execution, optimization and reporting of digital marketing campaigns across key paid media channels.
Manage campaigns end to end, translating data into insights and ensuring clients achieve their acquisition and growth objectives.
Execute and optimize performance marketing campaigns across Meta, TikTok, Google, LinkedIn, and Snapchat, aligned with campaign objectives.
Develop and support full-funnel strategies for awareness, consideration, and conversion.
Monitor and analyze campaign performance daily, optimizing budgets, creatives, and targeting.
Assist in testing, experimentation, and reporting, including A/B tests, heatmaps, and growth initiatives.
Manage conversion tracking and support performance reporting using tools like Meta Pixel, GA4, Excel, and dashboards (Looker Studio/Power BI).
Requirements
Bachelor’s degree or equivalent experience with a strong quantitative background.
Up to 2 years of hands-on digital or performance marketing experience, freelance or in-house, including digital planning.
Experience with paid media across e-commerce, retail, FMCG, hospitality, or tech; strong knowledge of Meta, TikTok, Google, LinkedIn Ads.
Solid understanding of marketing funnels, conversion tracking, attribution, SEO, and web analytics.
Strong analytical, problem-solving and self-management skills with the ability to turn data into actionable insights.
Social-first mindset, creative flair, excellent attention to detail and ability to manage multiple projects.
Excellent communication and collaboration skills to work effectively with clients and Q’s internal teams.
Benefits
Flexible schedule to accommodate project deadlines and varying workloads.
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