Senior Content Manager leading content strategy and team management for multiple client accounts. Collaborating with creative leads and enhancing brand storytelling to achieve client goals.
About the role
- Digital Content Manager responsible for delivering high-quality external digital content for QBE's Australia Pacific division. Collaborates with teams to support business growth through effective content strategies.
Responsibilities
- Developing and executing content strategies aligned to brand, marketing, and business priorities
- Translating strategic priorities into proactive content and campaign initiatives
- Creating and managing a diverse content pipeline of website and digital content
- Collaborating with CAS, Business, and Marketing teams
- Writing, editing, producing and reviewing content to ensure brand tone and editorial quality
- Supporting stakeholder engagement and managing content approvals
- Advising internal teams on content planning and campaign development
- Navigating complex topics and translating them into accessible content
- Delivering regular reporting and insights to demonstrate impact and value of content
Requirements
- Extensive experience in digital content that is delivered with a strategic mindset
- Experience in the insurance or financial sector highly desirable
- Strong proactive, relationship‑focused approach with excellent stakeholder engagement skills
- Strong writing and editing expertise that aligns content to business objectives and audience needs
- Proven experience delivering effective B2B and B2B2C content
- Strong understanding of broker, commercial and business audiences
- Proven experience leading multi‑format digital content across competing priorities
- Strong knowledge of SEO/AEO/GEO best practices and LinkedIn performance metrics
- Ability to leverage AI to drive efficiency
- Strong content writing, editing, and production skills
- Sound judgement and a strong governance mindset
Benefits
- ‘Hybrid Working’ – a mix of working from home and in the office to enhance your work/life balance
- Free holistic wellbeing coaching, nutritional, confidential counselling, financial and legal advice
- 18 weeks’ gender-equal flexible leave for all new parents, including paid super
Job title
Job type
Experience level
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Not specified
Degree requirement
Location requirements
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