Marketing Manager responsible for creating marketing campaigns for credit card services at qards in Saarbrücken or München. Focused on customer retention, B2B communication, and team collaboration.
Responsibilities
Develop sales-supporting measures and campaigns for Sparkassen credit cards (print, online, digital)
Develop concepts for customer retention and to increase sales of credit card products
Create media for B2B communication (e.g., brochures, flyers, presentations) and maintain regular communication to clients via B2B newsletters
Responsible for B2C regular communications to Sparkassen customers, including two customer magazines
Maintain and further develop the online advertising-materials shop, including assortment management, pricing, media production, inventory management, and ongoing process optimization
Provide telephone consulting to Sparkassen on the implementation of marketing campaigns
Manage agencies and other service providers
Prepare reports as well as budget planning and budget responsibility
Requirements
Completed training as a media designer or a degree in business administration with a focus on marketing/communication, or equivalent qualification
Several years of professional experience in marketing, ideally in the financial sector
Extensive knowledge of Microsoft PowerPoint and basic knowledge of Adobe Photoshop, Adobe InDesign, and Google Analytics
Negotiation- and stylistically-confident German language skills (C2), strong writing skills, clear and structured writing style
Project management experience
Ability to understand complex topics
Strong communication skills and a confident presence
Clean basic police record certificate (no entries) and a signed internal declaration confirming that your financial affairs are in order (e.g., no personal bankruptcy or wage garnishment).
Benefits
Flexible working hours (flexitime)
30+ days of vacation per year
Option to work up to 50% or 80% remotely from home office (depending on location)
Extensive development and training opportunities
Prepaid benefits card (Pluxee or Edenred) with regular tax-free credits
Health programs
Canteen with meal subsidy
Additional benefits such as JobRad (bike leasing), employee discounts, etc.
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