Hybrid Marketing Manager

Posted 4 weeks ago

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About the role

  • Marketing Manager responsible for creating marketing campaigns for credit card services at qards in Saarbrücken or München. Focused on customer retention, B2B communication, and team collaboration.

Responsibilities

  • Develop sales-supporting measures and campaigns for Sparkassen credit cards (print, online, digital)
  • Develop concepts for customer retention and to increase sales of credit card products
  • Create media for B2B communication (e.g., brochures, flyers, presentations) and maintain regular communication to clients via B2B newsletters
  • Responsible for B2C regular communications to Sparkassen customers, including two customer magazines
  • Maintain and further develop the online advertising-materials shop, including assortment management, pricing, media production, inventory management, and ongoing process optimization
  • Provide telephone consulting to Sparkassen on the implementation of marketing campaigns
  • Manage agencies and other service providers
  • Prepare reports as well as budget planning and budget responsibility

Requirements

  • Completed training as a media designer or a degree in business administration with a focus on marketing/communication, or equivalent qualification
  • Several years of professional experience in marketing, ideally in the financial sector
  • Extensive knowledge of Microsoft PowerPoint and basic knowledge of Adobe Photoshop, Adobe InDesign, and Google Analytics
  • Negotiation- and stylistically-confident German language skills (C2), strong writing skills, clear and structured writing style
  • Project management experience
  • Ability to understand complex topics
  • Strong communication skills and a confident presence
  • Clean basic police record certificate (no entries) and a signed internal declaration confirming that your financial affairs are in order (e.g., no personal bankruptcy or wage garnishment).

Benefits

  • Flexible working hours (flexitime)
  • 30+ days of vacation per year
  • Option to work up to 50% or 80% remotely from home office (depending on location)
  • Extensive development and training opportunities
  • Prepaid benefits card (Pluxee or Edenred) with regular tax-free credits
  • Health programs
  • Canteen with meal subsidy
  • Additional benefits such as JobRad (bike leasing), employee discounts, etc.

Job title

Marketing Manager

Job type

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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