Hybrid Individual Life Insurance, Marketing Manager

Posted 11 hours ago

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About the role

  • Work with product owners and sales leadership to develop marketing strategies for key product launches, sales concepts, and value add stories
  • Understand the needs of partners to create compelling business cases and creative briefs that help drive business results
  • Provide direction and sign off on all created content
  • Partner closely with the analytics team and performance marketing stakeholders to track campaign performance
  • Act as a champion for new tools and automation, piloting emerging marketing technology and experimentation

Requirements

  • 7+ years consumer goods marketing or financial services sales/marketing
  • Bachelor's degree required
  • Experience marketing investment products is a plus
  • Strong life insurance product, distribution, and competitive knowledge
  • Experience with digital experimentation, piloting new technology, and scaling successful tools across teams
  • Fluent in using analytics, such as A/B testing, campaign dashboards, and customer journey analytics, to make decisions and optimize marketing ROI
  • Led the adoption of marketing automation or CRM platforms (e.g., SalesForce Marketing Cloud, Hubspot, or equivalent)
  • Great cross-collaboration skills and can influence and inspire others
  • Curious, self-starter, with the ability to organize and manage multiple complex projects at one time.

Benefits

  • Medical, dental, vision, life insurance, disability insurance
  • Paid Time Off (PTO)
  • Leave of absences, such as parental and military leave
  • 401(k) plan with company match (up to 4%)
  • Company-funded pension plan
  • Wellness Programs including up to $1,600 a year for reimbursement of items purchased to support personal wellbeing needs
  • Work/Life Resources to help support topics such as parenting, housing, senior care, finances, pets, legal matters, education, emotional and mental health, and career development
  • Education Benefit to help finance traditional college enrollment toward obtaining an approved degree and many accredited certificate programs
  • Employee Stock Purchase Plan: Shares can be purchased at 85% of the lower of two prices (Beginning or End of the purchase period), after one year of service
  • Eligibility to participate in a discretionary annual incentive program is subject to the rules governing the program, whereby an award, if any, depends on various factors including, without limitation, individual and organizational performance.

Job title

Individual Life Insurance, Marketing Manager

Job type

Experience level

SeniorLead

Salary

$118,700 - $176,600 per year

Degree requirement

Bachelor's Degree

Tech skills

Location requirements

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