Join marketing team at Bowtie Life Insurance as Senior Officer, leveraging marketing strategies and influencer relationships. Drive brand visibility and manage marketing projects effectively.
About the role
- Marketing Manager driving product awareness and crafting narratives for Propeller’s integrated hardware and software products. Collaborating with various teams to execute marketing campaigns.
Responsibilities
- Drive Product Awareness: You will lead the execution of GTM strategies, running integrated campaigns across email, social, paid ads, and blogs to drive demand and feature adoption.
- Craft Compelling Narratives: Working closely with product coordinators and the Creative team, you will refine product positioning and messaging to create value propositions that resonate with our customers.
- Ensure Launch Readiness: You will own all the communication for releases, ensuring internal teams (Sales, CS) and external customers are aligned and informed through seamless launch communications.
- Optimise Engagement: You will champion lifecycle marketing by using data to track performance (adoption, conversion) and iterating on messaging to keep customers engaged long after the initial product or feature launch.
Requirements
- You have a bias for action and delivery, with experience ideating and executing integrated marketing campaigns across multiple channels.
- You are experienced in building campaign journeys and understand how to drive the continuous cyclical re-engagement of a customer base.
- You have strong analytical skills and the ability to pull insights out of marketing tools to measure success and inform your strategy.
- You thrive at stakeholder engagement, easily collaborating with Product & Engineering teams to translate technical concepts into simple, clear messaging.
- You’re adaptable and thrive in a fast-paced environment and are comfortable managing multiple timelines and shifting priorities without losing focus.
- ***Bonus points for:***
- You bring experience in agile environments and an understanding of how Product and Engineering teams operate.
Benefits
- Employee share options
- Professional development budget and leave
- The opportunity to take part in our mentorship program
- Mental health resources
- Monthly telephone and/or internet allowance
- Paid primary & secondary parental leave policies
- Hybrid work arrangements and WFH equipment provided
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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