Marketing & Digital Media Lead overseeing marketing strategies for the Crown Dependencies business. Develop compelling strategies and manage key relationships across all channels including social media and events.
About the role
- Global Marketing Manager connecting US-based marketing with international teams to localize and scale efforts. Collaborating on product marketing initiatives and supporting growth outside the US.
Responsibilities
- Partner closely with Global Sales and Customer Success teams to develop localized marketing materials that align with regional priorities and resonate with local audiences.
- Support product marketing initiatives, including messaging and positioning for new product launches across international markets.
- Collaborate with Marketing and Design teams to adapt global content while maintaining a consistent brand voice and messaging.
- Support the planning and execution of regional marketing campaigns, events, and partnerships across Europe, Asia, Latin America, and Canada.
- Conduct market and competitive research to identify trends, customer insights, and opportunities to refine localized marketing strategies.
- Own and maintain regional marketing assets, ensuring accuracy, consistency, and alignment with Progyny’s brand standards.
- Support updates to global website content, ensuring relevance across regions.
- Assist with the execution and optimization of digital advertising campaigns across international markets.
Requirements
- 5+ years of experience in marketing, ideally in B2B, healthcare, HR tech, or benefits-related industries.
- Bachelor’s or Master’s degree in Marketing, Business, or a related field.
- Demonstrated experience developing and executing marketing initiatives across international markets.
- Strong ability to collaborate across functions and geographies.
- Excellent written and verbal communication skills in English (German or additional languages are a plus).
- Strong project management skills with a high level of ownership and attention to detail.
- Hands-on, execution-focused mindset.
- Comfortable working independently in a fast-paced, global environment.
Benefits
- 💰 Competitive Base Salary : From €65000 – €75000 per year.
- 🎯 Bonus Program & Company Equity : Bonuses and ownership opportunities to share in Progyny’s success.
- 👶 Fertility & Family-Building Benefits : Access to the Progyny Global Platform with a €5,000 annual benefits budget.
- 🧘 Mental Health Support : 1:1 psychologist sessions and wellness tools via Nilo Health.
- 🚲 Sustainable Mobility Benefit : Choice between a Dance e-bike subscription or a BVG public transport ticket.
- 💪 Urban Sports Club Discount : Access to discounted fitness and wellness activities.
- 🌴 Paid Leave : 30 days of paid leave per year.
- 🏡 Hybrid Work : Work from home up to two days per week.
- ✈️ Remote Work : Up to 8 weeks of remote work per year.
- 🍽️ Weekly Team Lunches : Team lunch every Thursday.
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