Estagiário(a) Marketing for MCassab involved in developing promotional campaigns and managing content calendar. Aiming to satisfy customer needs and build trust while reinforcing an innovative environment.
Responsibilities
- Develop and lead the lead management strategy: acquisition, behavior tracking, qualification, nurturing and engagement, based on the needs of buyer and user personas
- Plan and execute digital and in-person initiatives focused on conversion rate optimization (CRO)
- Implement and optimize SEO strategies to drive organic growth and brand authority
- Apply Growth Marketing and Growth Hacking techniques to accelerate acquisition, engagement and conversion
- Optimize performance metrics such as CTR, CPL, CPO, CAC and the generation of qualified opportunities (Opps)
- Continuously assess lead quality and their potential to convert into revenue
- Design and scale ABM strategies to expand market share in key accounts and target segments
- Plan, coordinate and execute internal and external events (in-person and online), including budgeting, vendors, timelines, staffing and measurement of results
- Develop and implement communication and brand positioning strategies for internal and external audiences
- Manage social media channels and ensure branding consistency and performance
- Provide mentorship and manage the team
- Monitor and provide strategic oversight of clients, prospects and competitors
- Work on packaging offerings and the services portfolio
- Manage relationships with media and strategic partners (press relations, events, interviews, releases)
- Monitor funnel metrics (opens, clicks, conversions, pipeline, campaign and event ROI), proposing continuous optimizations
- Coordinate the marketing team and the activities of partner agencies and vendors
Requirements
- Strong experience in strategic marketing planning and branding
- Proven experience in B2B marketing for enterprise companies
- Advanced knowledge of Growth Marketing, inbound, outbound and ABM
- Experience with multichannel campaigns (content, paid media, social, events, automation)
- Proficiency in paid media and campaign optimization (Google Ads, LinkedIn Ads, Meta Ads)
- Strong analytical skills and the ability to interpret performance indicators across the funnel (marketing, sales and post-sales)
- Knowledge of metrics: CPL, CPO, CAC, LTV and campaign ROI
- Knowledge of technical and content SEO
- Experience with marketing automation platforms and CRM
- Strategic, results-oriented profile with business acumen and leadership capability
Benefits
- Health insurance
- Dental insurance
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