AI Content & Video Intern at Atomic, tracking trends and creating viral short - form video content for multiple brands. Seeking someone fluent in internet culture and AI tools to connect with audiences.
About the role
- Director of Content and Editorial Strategy at Priceline owning the AI-first editorial vision and building scalable content strategies. Collaborating across teams to optimize content for evolving user behaviors.
Responsibilities
- Own the Discovery Vision: Define and lead Priceline’s editorial strategy across brand, communications, and travel content with a focus on evolving user discovery behaviors.
- Build the Roadmap: Establish a comprehensive editorial roadmap featuring high-impact content opportunities across the entire customer funnel.
- Drive Search Optimization: Partner with SEO and Performance teams to optimize content for next-generation search engines, ensuring all assets are structured, authoritative, and meet the highest standards for platform surfacing.
- Lead Content Production: Develop hero content and implement quality guidelines.
- Architect Scalable Systems: Establish publishing workflows and collaborate with Product teams on templates, CMS capabilities, sitemap automation and schema
- Measure Authority & Impact: Define and track success metrics, including topical coverage, platform visibility, and business impact, using performance data to refine the strategy.
- Collaborate Cross-Functionally: Align with CRM and lifecycle teams to extend editorial content across all relevant channels to drive deeper customer engagement.
Requirements
- 8-12+ years of experience in content or editorial roles, with proven experience scaling content for large consumer brands or marketplaces.
- Deep understanding of SEO and emerging GEO/LLM dynamics
- Strong editorial judgment regarding quality and tone, paired with the data fluency needed to measure success in technical environments.
- Comfortable operating in ambiguity and building new editorial functions from zero.
- Ability to partner with Product on technical templates and with Performance teams on intent-based topic strategy.
- Bachelor degree holder.
- People leader with hands-on supervisory experience, including day-to-day oversight, coaching, feedback, and performance management for direct reports.
- Demonstrated history of living the values important to Priceline: Customer, Innovation, Team, Accountability and Trust. The Right Results, the Right Way is not just a motto at Priceline; it’s a way of life.
Benefits
- Health & wellness coverage including medical, dental, vision, and mental health resources
- Generous time off including PTO, holidays, a company-wide Priceline Pause reset week, and paid volunteer days
- Work/life support including the ability to work up to 4 weeks per year from anywhere, parental leave, dependent care and family support resources, Summer Fridays, and office perks like stocked kitchens and catered meals (varies by location)
- Financial security programs such as retirement plans with company contributions, life and disability coverage, and tax-advantaged accounts
- Signature travel perks including employee-only discounts on hotels and flights, VIP deals, and Big Deal Bucks credits
- Additional perks & discounts like travel and partner discounts, tuition support, legal support, and pet benefits
- A people-first culture with Employee Resource Groups (ERGs), social events, recognition programs, and service awards that help you connect, grow, and celebrate together
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