Data Analyst supporting design, development, and delivery of analytical solutions for clients in AI & Data portfolio. Collaborating with teams to implement data analytics and data science capabilities.
About the role
- SEO & LLM Analytics Manager driving data-driven growth and insights at Preply, shaping the future of education. Collaborate with SEO and analytics teams to optimize learning outcomes and enhance user value.
Responsibilities
- Create analytical frameworks to track performance, extract insights, and guide strategic decisions.
- Design and maintain experimentation playbooks to standardize testing across SEO/LLMs, content and DPR functions
- Build impact estimation models to evaluate ideas, support prioritization, and justify resourcing with solid business cases.
- Act as the primary SEO-Data team liaison, translating SEO needs into technical requirements for dashboards, tracking, and APIs.
- Collaborate with the Head of SEO to define OKRs, reporting structures, and experimentation cadences across the inbound team.
- Help shape the team’s testing backlog and learning roadmap, ensuring alignment with company strategy and impact goals.
- Work hands-on with tools like GSC, Ahrefs, Looker, Amplitude, and internal analytics platforms to extract and communicate insights.
- Build and scale internal templates for prioritization scoring, test evaluation, and impact reporting.
- Use AI tools to automate and optimize analysis workflows for speed, quality, and clarity across the team.
- Synthesize and present complex analyses and test results to senior managers and directors with clarity and business relevance.
Requirements
- 5+ years in Marketing or Business Analytics roles, within B2C tech, marketplaces, or digital products
- Knowledge of SEO fundamentals and strong curiosity for the new LLMs/AI search area
- Strong analytical and critical-thinking skills with an exceptional attention to detail and a rigorous, structured approach to analysis.
- Creative problem solver mindset combining rigor with ownership, initiative and operational excellence.
- Strong business acumen: you think in terms of impact, ROI, and user value, not just rankings or traffic.
- Hands-on experience with GSC, Ahrefs, Looker, Amplitude, and comfort with spreadsheets, dashboards, and impact models.
- Experience using AI tools to improve productivity, automate tasks, or generate insights at scale.
- Excellent communication and collaboration skills: you make technical things understandable and actionable for different teams.
- Proactive and independent: you're not just reacting to requests, you're bringing new, data-backed ideas to the table regularly.
Benefits
- Open, collaborative, dynamic and diverse culture
- Generous monthly allowance for lessons on Preply.com
- Learning & Development budget, including time off for your self-development
- Competitive financial package with equity, leave allowance and health insurance
- Access to free mental health support platforms
- Attractive relocation package to join us in our Preply Barcelona Hub
- Access to Gympass-partnered wellness and gym centers throughout Spain to promote and support well-being and physical health
- Opportunity to shape the lives of learners and tutors from over 175 countries through language learning and teaching
Job title
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Experience level
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Degree requirement
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