Director of Digital Product Initiatives managing operational and cultural alignment within the Digital Product department at College Board. Harnessing strategy and execution to enhance the digital assessment experience.
About the role
- Sr. Director of Brand leading brand strategy and execution for PracticeTek's healthcare technology. Building impactful campaigns and managing internal communications aligned with corporate goals.
Responsibilities
- Define and maintain the PracticeTek enterprise brand narrative, positioning, and visual identity.
- Build and govern the brand architecture across all product brands to ensure clarity, consistency, and market differentiation.
- Develop and manage the employer/employee brand strategy to support talent acquisition, retention, and culture.
- Lead development of multi-channel brand campaigns across paid, owned, earned, and internal channels.
- Create core brand assets: messaging frameworks, playbooks, creative guidelines, and content templates.
- Own corporate communications and media relations; develop proactive PR strategy tied to business goals.
- Prepare leadership for media interactions; develop messaging, briefing docs, and narrative angles.
- Manage response for reactive issues and reputation risks.
- Source, evaluate, and manage creative, PR, and brand agencies.
- Act as the brand steward and internal evangelist across PracticeTek’s portfolio.
Requirements
- 10–15+ years in brand, communications, or integrated marketing roles; experience across enterprise and product brands.
- Proven success owning brand strategy and execution end-to-end in a high-growth environment.
- Strong portfolio of brand storytelling across digital, PR, campaigns, and internal communications.
- Demonstrated ability to operate as a “team of one” while building toward future scale.
- Expert in messaging development, narrative strategy, and earned media.
- Adept at managing creative agencies and cross-functional stakeholders.
- Data-driven approach to brand performance and measurement.
Benefits
- Comprehensive health, dental, and vision coverage options
- Wellness benefits that support lifestyle, behavioral health, and overall wellbeing
- Flexible paid time off, sick time, and 10 company-paid holidays
- 401(k) plan with company match to help you build your future
- Culture Committee driving initiatives that spark connection, fun, and belonging
- A workplace powered by innovation, collaboration, and energy every day
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