Director of Competitive Intelligence responsible for healthcare competitive insights and strategic analysis. Leading cross - functional teams to ensure business leaders have actionable market intelligence.
About the role
- Sr. Director of Brand leading brand strategy and execution for PracticeTek's healthcare technology. Building impactful campaigns and managing internal communications aligned with corporate goals.
Responsibilities
- Define and maintain the PracticeTek enterprise brand narrative, positioning, and visual identity.
- Build and govern the brand architecture across all product brands to ensure clarity, consistency, and market differentiation.
- Develop and manage the employer/employee brand strategy to support talent acquisition, retention, and culture.
- Lead development of multi-channel brand campaigns across paid, owned, earned, and internal channels.
- Create core brand assets: messaging frameworks, playbooks, creative guidelines, and content templates.
- Own corporate communications and media relations; develop proactive PR strategy tied to business goals.
- Prepare leadership for media interactions; develop messaging, briefing docs, and narrative angles.
- Manage response for reactive issues and reputation risks.
- Source, evaluate, and manage creative, PR, and brand agencies.
- Act as the brand steward and internal evangelist across PracticeTek’s portfolio.
Requirements
- 10–15+ years in brand, communications, or integrated marketing roles; experience across enterprise and product brands.
- Proven success owning brand strategy and execution end-to-end in a high-growth environment.
- Strong portfolio of brand storytelling across digital, PR, campaigns, and internal communications.
- Demonstrated ability to operate as a “team of one” while building toward future scale.
- Expert in messaging development, narrative strategy, and earned media.
- Adept at managing creative agencies and cross-functional stakeholders.
- Data-driven approach to brand performance and measurement.
Benefits
- Comprehensive health, dental, and vision coverage options
- Wellness benefits that support lifestyle, behavioral health, and overall wellbeing
- Flexible paid time off, sick time, and 10 company-paid holidays
- 401(k) plan with company match to help you build your future
- Culture Committee driving initiatives that spark connection, fun, and belonging
- A workplace powered by innovation, collaboration, and energy every day
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