Hybrid Senior Director, Brand

at PracticeTek

• Job title: Senior Director, Brand
• Job type: Full Time
• Experience level: Senior
• Salary: $200,000 - $210,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, San Diego, United States

About the role

• Sr. Director of Brand leading brand strategy and execution for PracticeTek's healthcare technology. Building impactful campaigns and managing internal communications aligned with corporate goals.

Responsibilities

• Define and maintain the PracticeTek enterprise brand narrative, positioning, and visual identity.
• Build and govern the brand architecture across all product brands to ensure clarity, consistency, and market differentiation.
• Develop and manage the employer/employee brand strategy to support talent acquisition, retention, and culture.
• Lead development of multi-channel brand campaigns across paid, owned, earned, and internal channels.
• Create core brand assets: messaging frameworks, playbooks, creative guidelines, and content templates.
• Own corporate communications and media relations; develop proactive PR strategy tied to business goals.
• Prepare leadership for media interactions; develop messaging, briefing docs, and narrative angles.
• Manage response for reactive issues and reputation risks.
• Source, evaluate, and manage creative, PR, and brand agencies.
• Act as the brand steward and internal evangelist across PracticeTek’s portfolio.

Requirements

• 10–15+ years in brand, communications, or integrated marketing roles; experience across enterprise and product brands.
• Proven success owning brand strategy and execution end-to-end in a high-growth environment.
• Strong portfolio of brand storytelling across digital, PR, campaigns, and internal communications.
• Demonstrated ability to operate as a “team of one” while building toward future scale.
• Expert in messaging development, narrative strategy, and earned media.
• Adept at managing creative agencies and cross-functional stakeholders.
• Data-driven approach to brand performance and measurement.

Benefits

• Comprehensive health, dental, and vision coverage options
• Wellness benefits that support lifestyle, behavioral health, and overall wellbeing
• Flexible paid time off, sick time, and 10 company-paid holidays
• 401(k) plan with company match to help you build your future
• Culture Committee driving initiatives that spark connection, fun, and belonging
• A workplace powered by innovation, collaboration, and energy every day