Senior Product Manager leading promotional initiatives and brand strategy for Oncology marketing. Collaborates with internal and external stakeholders in a biopharmaceutical company.
About the role
- Product Manager improving user engagement and lifecycle at Pluralsight. Delivering core functionality to enhance learning outcomes and customer engagement.
Responsibilities
- Design and optimize first-run experiences for learners, admins, and leaders that drive rapid activation and time-to-value.
- Own the systems that surface where learners have been, what they've completed, and how far they've come — giving both individuals and leaders meaningful visibility into growth.
- Build and evolve recognition mechanics that reinforce habit formation and celebrate milestones across the learner lifecycle.
- Own the full suite of outbound engagement touchpoints — email, in-app notifications, and mobile push — ensuring the right message reaches the right person at the right moment.
- Develop the dashboards, nudge systems, and reporting surfaces that enable company admins and people leaders to monitor, motivate, and re-engage their teams at scale.
- Maintain and improve preference and configuration surfaces that give learners and admins meaningful control over their experience.
- Work closely with the analytics team to instrument lifecycle events, define engagement benchmarks, and close the feedback loop between behavioral data and product decisions.
Requirements
- Experience owning lifecycle or engagement products at a SaaS company, with demonstrable impact on activation, retention, or re-engagement metrics.
- Familiarity with CRM, marketing automation, or notification platforms (e.g., Braze, Iterable, Salesforce Marketing Cloud) and how they integrate with product surfaces.
- Ability to partner with analytics and data teams to define instrumentation requirements, interpret behavioral data, and translate findings into roadmap decisions.
- Experience designing or iterating on onboarding flows, progress tracking, or achievement systems with measurable outcomes.
- Comfort operating across both end-user (learner) and admin/B2B buyer personas within the same product surface.
- Experience collaborating with GTM, customer success, and marketing stakeholders on lifecycle campaigns and in-product communications strategy.
- Familiarity with mobile notification infrastructure and cross-channel communication coordination is a plus.
Benefits
- competitive compensation
- bonus eligibility
- comprehensive medical coverage
- unlimited PTO
- wellness reimbursement
- professional development funds
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