Senior Product Manager leading promotional initiatives and brand strategy for Oncology marketing. Collaborates with internal and external stakeholders in a biopharmaceutical company.
Responsibilities
Leading and executing promotional initiatives
Develops and leads key elements of the promotional brand strategy
Drives execution of core HCP tactics through management and partnership with external agencies
Regularly measures the success of initiatives
Implements product promotional communication strategy for HCP promotions
Gains approval for marketing materials through internal review process
Works cross-functionally with Sales, Sales Leadership Legal, Regulatory, Medical and other key internal stakeholders
Analyzes complex brand opportunities and provides logical recommendations
Provides tactical and strategic input on key launch planning workstreams
Ensures that all marketing activities are in compliance with regulatory and legal requirements
Manages the professional marketing budget and project timelines
Requirements
High School Degree and 12+ Years’ Experience OR Associates Degree and 10+ Years’ Experience OR Bachelor's Degree and 8+ Years’ Experience OR Masters' Degree and 6+ Years’ Experience
3 +years of marketing experience
1 + year pharmaceutical/biotech marketing
Previous pharmaceutical/biotech sales are a strong plus
MBA or other advanced business degree
Recent Therapeutic Area knowledge (Oncology or Rare disease)
Hospital/Institutional marketing experience are a plus
Benefits
Discretionary annual bonus
Discretionary stock-based long-term incentives
Paid time off
Company-sponsored medical, dental, vision, and life insurance plans
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