Executive Director providing leadership for integrated delivery of social programs in Alberta. Ensuring compliance, operational excellence, and continuous improvement across Alberta's social safety net.
About the role
- Director, Research & Analytics at PlayOn responsible for audience research and marketing strategies for National Ad Sales division. Collaborate cross-functionally to develop impactful audience insights and materials.
Responsibilities
- Research & Innovation – Derive impactful audience data and insights to be used for client-facing sales/marketing materials, brand pitches and marketplace engagement
- Partnership Strategy – Participate in the development of MaxPreps’ GTM informed by research, analytics, and creative storytelling
- Strategic Planning – Develop and implement ongoing research initiatives that align with PlayOn’s business objectives and market position
- Project Management – Oversee multiple end-to-end research projects to ensure timely completion and delivery against key business objectives
- Cross-Functional Thought Leadership – Partner with key stakeholders across PlayOn to influence company’s audience strategy
Requirements
- Bachelor's Degree and 4-6+ years research and/or data-driven client strategy experience
- Demonstrated track record of leveraging audience insights derived from Comscore, Google Analytics, ListenFirst and/or similar platforms to build brand positioning narratives
- Experience collaborating with teams and/or managing projects with strong performance and results with a passion to collaborate with team members
- Ability to thrive in multiple environments and effectively work with others to achieve broader business outcomes
- Organized, strategic thinker who’s able to take concepts to reality for internal teams, media agencies and brand partners
- Strong written and verbal communication skills
- Interest in and enthusiasm for high school and broader sports marketplace
- Proficient in Microsoft Excel, PowerPoint, Keynote and Pitch.com
- Understanding of the digital landscape including Display, Video, Audio, Social, Branded Content, Events, Data/Targeting, Ad Measurement, and more
Benefits
- Multiple medical insurance plans to choose from
- Dental, vision life and disability insurance
- Employee Emergency Fund
- Company equity (stock options)
- Open PTO policy
- 401K plan with company match
- Hybrid/flexible work environment
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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