Strategic Marketing & Communications Lead at Playgroup NSW focusing on brand awareness and revenue generation through digital and community channels. Leading initiatives for effective outreach and engagement with stakeholders and communities.
Responsibilities
Lead, implement and monitor our strategic marketing and communications strategy.
Oversee website, social media, newsletters, advertising, policy papers, brand development, content management, media and public relations with consistency at every touchpoint.
Lead strategic initiatives for government relations, funding diversification including grants, partnerships, sponsorships, fundraising campaigns, social enterprise opportunities, and other tested approaches.
Manage creative development, content, and digital advertising to promote programs, events, significant days, and partnerships.
Partner with internal teams to support their marketing and collateral needs.
Track and analyse campaign performance, engagement metrics and ROI to drive continuous improvement.
Manage marketing budgets, monitor expenditure and oversee agency and supplier relationships.
Oversee impactful marketing for family, community and fundraising events, ensuring strong brand presence and sponsor visibility.
Requirements
Tertiary qualifications in Marketing, Communications or a related field.
End-to-end strategic marketing and communications acumen with demonstrated impact.
Strong digital, SEO, web, content and social media marketing skills.
Experience in fundraising, community giving, sponsorships or partnership development.
A natural communicator with exceptional writing and verbal skills, with a strong storytelling voice.
Strong organisational skills and acute attention to detail.
Demonstrated ability to set priorities, monitor workflow, follow and give directions, maintain deadlines, exercise initiative and judgement in changing environments.
Analytical mindset and data-driven approach to drive continuous improvement and growth.
Experience with Salesforce, Canva, Adobe Creative or similar platforms.
Experience in the not-for-profit, community or family services sector (Desirable).
Benefits
Enjoy extra leave to recharge after all the hard work.
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