Specialist in Communication at Cogna, implementing institutional strategies for reputation management and strengthening company image. Requires collaboration with PR agencies and media relations.
About the role
- Coordenador(a) de Comunicação Criativa na Afya gerenciando a estrutura do centro de produção criativa. Liderando demandas de design e vídeo para marketing e assegurando a qualidade das entregas.
Responsibilities
- Create and implement from scratch the intake process for creative requests (form, SLA, prioritization);
- Manage the production pipeline of designers and video editors;
- Allocate and hire professionals according to the complexity, deadline and specialty of each request;
- Ensure SLA compliance and act proactively to resolve bottlenecks;
- Lead the implementation of generative AI tools in the creative workflow (image, video and motion);
- Define when and how to use AI to accelerate production;
- Train and enable designers and editors to use tools productively, such as VEO3 and Midjourney;
- Monitor reductions in cost per piece (CPP) and speed gains resulting from AI adoption;
- Serve as the point of contact between marketing and the creative team;
- Participate in campaign planning meetings;
- Ensure adherence to Afya's Brand System in all deliverables;
- Monitor department KPIs: on-time delivery rate (SLA compliance), % rework and cost per piece;
- Conduct monthly analyses of creative performance.
Requirements
- Solid experience in marketing, agency work or in-house creative operations;
- Experience managing projects and multidisciplinary teams;
- Background in agencies or companies in technology, education, healthcare or at a similar scale (a plus);
- Degree in Marketing, Advertising, Design, Communications or related fields;
- Proficiency with project management tools: ClickUp, Asana or similar;
- Active use of generative AI in daily creative work: Midjourney, Runway, VEO3, ChatGPT, Claude, ElevenLabs or equivalents;
- Ability to create and refine prompts for image, video and copy generation while maintaining brand consistency;
- Functional knowledge of Figma;
- Ability to read and interpret performance metrics: GA4, Meta Ads, Google Ads;
- AI-first mindset;
- Clear and direct communication;
- Data- and results-oriented;
- Ability to prioritize under pressure;
- Proactivity to create processes where none exist.
Benefits
- Meal allowance / meal voucher;
- Flexible hours and allocations (for Remote positions);
- Transportation allowance (for Hybrid or On-site positions);
- Profit sharing (PLR);
- Multibenefits: flexible benefit via Flash Card to use as you prefer;
- Gympass / Wellhub;
- Psicologia Viva (online platform for consultations with psychologists and nutritionists);
- Health and dental plan;
- Life insurance;
- Extended parental leave (up to 6 months for mothers and 20 days for fathers);
- Rede D'Ór: support and important information for mother and baby health with an accredited network of nurses;
- Partnership with your regional SESC (varied programming in education, health, culture, leisure and social assistance);
- Birthday Day Off (one day off to take on your birthday or during your birthday month);
- Platform with various courses to improve your skills (UCA);
- Language academy (AIA);
- Leadership development program;
- Mentorship for Women at Afya (MMA);
- Discount on undergraduate and graduate courses at Afya's educational units;
- Premium subscription to Afya iClinic and Afya Whitebook
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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