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About the role
- Specialist in Communication at Cogna, implementing institutional strategies for reputation management and strengthening company image. Requires collaboration with PR agencies and media relations.
Responsibilities
- Develop and implement institutional communication strategies to strengthen the company's reputation.
- Support the development and execution of institutional narratives related to the company's strategic business initiatives.
- Act as the primary interface between spokespeople and the communications agency, ensuring strategic alignment and high-quality execution of PR initiatives.
- Build and strengthen relationships with journalists, editors, and opinion leaders, identifying opportunities for coverage and engagement.
- Support crisis management initiatives, ensuring speed, consistency, and institutional alignment.
- Support spokespeople on strategic engagements, including preparing materials, aligning messages, and following up on institutional commitments.
- Monitor implementation of the strategic plan, ensuring appropriate prioritization of topics and delivery of planned initiatives.
- Update and track KPIs, OKRs, and institutional reports for the area.
- Periodically update institutional materials and strategic narratives, ensuring consistency of data and messaging.
- Evaluate opportunities for participation in events and strategic speaking opportunities, considering alignment with the company's institutional positioning.
- Monitor media coverage, identifying trends, reputational risks, and opportunities for brand positioning.
- Use monitoring and analytics tools and data to track trends, narratives, and the brand's qualitative and quantitative exposure, contributing to data-driven strategies.
Requirements
- Bachelor’s degree in Social Communication, Journalism, Public Relations, Advertising, or a related field.
- Proven experience in public relations, institutional communication, or press office.
- Experience managing and coordinating communications and PR agencies.
- Background in institutional reputation management and media relations.
- Experience preparing media briefings, coaching spokespeople, and supporting interviews.
- Analytical skills to assess the media landscape and reputational issues.
- Experience in crisis management.
- Excellent communication and writing skills, with the ability to craft strategic narratives.
- Preferred experience in institutional communication within large organizations or complex corporate environments.
Benefits
- Profit-sharing: celebrating results is part of the Cogna way.
- Meal or food allowance: provided via a flexible benefits card.
- Medical insurance: a comprehensive health plan with dependent coverage and co-pay options.
- Dental plan: available to help keep your smile healthy.
- Tuition scholarships for undergraduate and graduate programs: access to our educational institutions for you and your dependents (spouse and children).
- Birthday day off: choose a day to relax and celebrate.
- SESC partnership: access to a variety of programs that improve quality of life.
- Univers pharmacy partnership: discounts on a range of medications.
- Corporate university: various free learning paths and courses at our corporate university to keep growing with us.
- Wellhub (Gympass): to help you stay active daily.
- Ninho Program: dedicated support for families expecting a new baby.
- Valoriza - Internal Recruitment Program: to boost your career through internal opportunities.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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