Creative & Design Senior Manager at Plaud focusing on brand identity and marketing assets creation. Overseeing global design teams and collaborating with cross-functional departments.
Responsibilities
Develop and optimize Plaud's visual identity system that balances aesthetics with performance.
Create high-impact marketing assets across campaign key visuals, website, email, social media, events, and digital media channels. Direct photoshoots, video productions, and animation projects that elevate our brand storytelling.
Create compelling visual narratives that explain complex product features in accessible ways. Stay current on design trends and technologies to continuously innovate our visual approach.
Partner with product, marketing, and sales teams to develop campaigns that drive branding, awareness, and conversion.
Manage and coordinate the creative and design teams globally, ensuring efficient collaboration across teams and alignment with company goals for on-time project delivery.
Responsible for the overall planning, progress tracking, resource allocation, and risk management of design projects, ensuring they are executed smoothly and delivered on time.
Establish and optimize workflows and standards for cross-region teams, ensuring smooth design operations, improving efficiency, and enhancing output quality. Establish guidelines and templates that maintain brand consistency while enabling scale.
Responsible for evaluating vendor proposals, managing vendor contracts, and ensuring that services and products meet company standards and budget requirements.
Requirements
Experience in the AI, SaaS, tech, or electronics industry.
Bachelor’s degree or higher in Design, Marketing, Management, or a related field.
Experience in brand creative projects, especially in website creatives, brand design, digital design, video creatives, and global design project management.
Excellent project management skills, capable of handling multiple projects, coordinating resources, and ensuring on-time and efficient delivery.
Familiar with design process management and workflow standardization to improve team collaboration and efficiency.
Cross-department and cross-region collaboration experience, capable of working with various departments to ensure the smooth execution of design projects.
Strong communication skills, able to work effectively with cross-department teams, cross-region teams, and agencies.
Proficient design skills to provide support and creative guidance.
Ability to leverage AI to empower creative production.
Good at using AI tools to improve work efficiency.
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