Hybrid Senior SEM Manager

at Pipedrive

• Job title: Senior SEM Manager
• Job type: Full Time
• Experience level: Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Tech skills: Tableau
• Location requirements: Hybrid, London, United Kingdom

About the role

• Senior SEM Manager at Pipedrive driving global paid search strategy and performance across various platforms. Collaborating with teams to optimize SEM initiatives for growth in a people-first culture.

Responsibilities

• Develop and execute a comprehensive SEM roadmap to drive efficient revenue growth across all search platforms.
• Hire, mentor, and manage a team of SEM specialists, fostering a high-performance culture.
• Oversee agency delivery quality, ensuring strategic alignment and operational excellence.
• Lead campaign strategy, including account structure, bidding logic, keyword research, and audience frameworks.
• Implement sophisticated bidding strategies (tROAS, tCPA, value-based bidding) and automation scripts to maximize efficiency at scale.
• Build a structured roadmap for experiments; plan, analyze, and scale winning initiatives.
• Manage the SEM budget P&L, collaborating with Finance on forecasting, pacing, and ROI modeling.
• Partner with Martech on tracking and attribution, and with Product on landing page testing to improve post-click conversion.
• Develop Tableau dashboards to surface performance drivers and provide strategic recommendations to stakeholders.

Requirements

• 5–8+ years of hands-on experience across Google Ads and Microsoft Ads, including creating, scaling and optimising complex campaigns
• Proven track record managing 8-figure annual spends and partnering with Finance teams on reporting
• Strong analytical and quantitative capability with fluency in experiment design, incrementality measurement, attribution theory and navigating complex data environments.
• Familiarity with conversion events, audience configuration and tracking infrastructure
• Confidence to serve as key advisor to internal stakeholders, presenting complex insights clearly and effectively
• Understanding of SaaS acquisition dynamics, lead-to-revenue funnels, and performance signals is preferred

Benefits

• People-first culture - Be part of a team that values authenticity, champions collaboration, and supports each other—no egos, just teamwork. Work alongside top talent from around the world in an inclusive space where different perspectives fuel our best ideas. Everyone is welcome
• Unlock potential – Push boundaries, take ownership, and experiment with the latest technologies as we enhance our AI First Vision. We empower bold ideas that drive real change
• We’ve got you – Your well-being matters. Enjoy flexible hours, wellness perks, and SWAG. Think performance-based bonuses, 28 paid leave days, well-being days, compassionate leave, and even pawternal leave—because we take care of ourselves and our people
• Grow with us – Whether through mentorship, coaching, or internal mobility, we invest in helping you unlock your potential. Open, honest feedback and clear communication are at our core. We grow together through trust and accountability
• Packed with purpose – Help 100,000+ small and medium-sized businesses grow and succeed while doing meaningful, customer-driven work