Senior Manager for Influencer & Content Marketing leading strategies for oncology brands at Pfizer. Driving influencer campaigns and collaboration across marketing functions for business growth.
Responsibilities
Set the objectives for and manages Influencer and Content Marketing across oncology brands
Manage and lead the workflow of influencer campaigns – content creation, channel distribution, channel strategy and measurement of impact
Point of contact for Influencer campaigns for the Oncology business unit with potential to span across other parts of the portfolio
Subject matter expertise in Influencer and Content Marketing
Guide a new model within Pfizer and build a new capability within this team
Educate and transform Influencer and Content Marketing across the organization
Translate external influencer trend forecasting insights into bold influencer campaigns
Identify gaps and opportunities for campaigns using social listening insights
Partner with Director of Influencer Marketing to build new capabilities and tools for Oncology business
Lead cross function collaboration for optimization of influencer campaigns
Ensure compliance with all pharmaceutical regulations and guidelines
Develop and manage budget, resources, and integrated project timelines to ensure campaign execution and results
Requirements
Bachelor's degree with at least 6+ years of relevant experience in-house or in an agency setting
Expertise in influencer marketing & content, and listening tools and analytics
Successful track record designing and implementing high-integrated campaigns from setting objectives through measuring results
Project management skills coordinating multifaceted campaigns and initiatives
Forward-thinking mindset with the creativity and vision to build innovative solutions for unmet needs
Strong written & verbal communication skills
Mastery in staying compliant with legal and regulatory guidelines in the pharmaceutical space
Experience guiding organizations through transformations and periods of change
Strong relationship building skills and ability to navigate matrixed organizations
Benefits
401(k) plan with Pfizer Matching Contributions
Additional Pfizer Retirement Savings Contribution
Paid vacation
Holiday and personal days
Paid caregiver/parental leave
Paid medical leave
Health benefits including medical, prescription drug, dental, and vision coverage
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