Hybrid Senior Manager, Influencer & Content Marketing

Posted 8 hours ago

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About the role

  • Senior Manager for Influencer & Content Marketing leading strategies for oncology brands at Pfizer. Driving influencer campaigns and collaboration across marketing functions for business growth.

Responsibilities

  • Set the objectives for and manages Influencer and Content Marketing across oncology brands
  • Manage and lead the workflow of influencer campaigns – content creation, channel distribution, channel strategy and measurement of impact
  • Point of contact for Influencer campaigns for the Oncology business unit with potential to span across other parts of the portfolio
  • Subject matter expertise in Influencer and Content Marketing
  • Guide a new model within Pfizer and build a new capability within this team
  • Educate and transform Influencer and Content Marketing across the organization
  • Translate external influencer trend forecasting insights into bold influencer campaigns
  • Identify gaps and opportunities for campaigns using social listening insights
  • Partner with Director of Influencer Marketing to build new capabilities and tools for Oncology business
  • Lead cross function collaboration for optimization of influencer campaigns
  • Ensure compliance with all pharmaceutical regulations and guidelines
  • Develop and manage budget, resources, and integrated project timelines to ensure campaign execution and results

Requirements

  • Bachelor's degree with at least 6+ years of relevant experience in-house or in an agency setting
  • Expertise in influencer marketing & content, and listening tools and analytics
  • Successful track record designing and implementing high-integrated campaigns from setting objectives through measuring results
  • Project management skills coordinating multifaceted campaigns and initiatives
  • Forward-thinking mindset with the creativity and vision to build innovative solutions for unmet needs
  • Strong written & verbal communication skills
  • Mastery in staying compliant with legal and regulatory guidelines in the pharmaceutical space
  • Experience guiding organizations through transformations and periods of change
  • Strong relationship building skills and ability to navigate matrixed organizations

Benefits

  • 401(k) plan with Pfizer Matching Contributions
  • Additional Pfizer Retirement Savings Contribution
  • Paid vacation
  • Holiday and personal days
  • Paid caregiver/parental leave
  • Paid medical leave
  • Health benefits including medical, prescription drug, dental, and vision coverage

Job title

Senior Manager, Influencer & Content Marketing

Job type

Experience level

Senior

Salary

$124,400 - $201,400 per year

Degree requirement

Bachelor's Degree

Location requirements

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