Director of International Data Science leading Marketing Mix Modeling and optimization efforts at Pfizer. Responsible for analytics driven insights and strategic recommendations across marketing initiatives.
Responsibilities
Lead development and enhancement of MMM models for multiple brands/markets.
Design and maintain ROI optimization frameworks & budget allocation scenarios.
Combine MMM with experimentation, digital attribution & forecasting.
Own MMM roadmap, vendor management.
Build insights playbooks and support annual brand planning & investment decisions.
Ensure robust data pipelines, data quality, and governance for marketing analytics datasets.
Lead cross-functional team of data scientists & data engineers fostering innovation, technical excellence, and continuous learning.
Present insights and recommendations to senior stakeholders in clear, actionable formats.
Requirements
Extensive relevant experience in data science/advanced analytics, including proven time in managerial roles.
Significant hands-on expertise in Marketing Mix Modeling, including regression analysis, time series, Bayesian methods, and causal inference.
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