Hybrid Director, International MROI Data Science Lead

Posted last month

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About the role

  • Director of International Data Science leading Marketing Mix Modeling and optimization efforts at Pfizer. Responsible for analytics driven insights and strategic recommendations across marketing initiatives.

Responsibilities

  • Lead development and enhancement of MMM models for multiple brands/markets.
  • Design and maintain ROI optimization frameworks & budget allocation scenarios.
  • Combine MMM with experimentation, digital attribution & forecasting.
  • Own MMM roadmap, vendor management.
  • Build insights playbooks and support annual brand planning & investment decisions.
  • Ensure robust data pipelines, data quality, and governance for marketing analytics datasets.
  • Lead cross-functional team of data scientists & data engineers fostering innovation, technical excellence, and continuous learning.
  • Present insights and recommendations to senior stakeholders in clear, actionable formats.

Requirements

  • Extensive relevant experience in data science/advanced analytics, including proven time in managerial roles.
  • Significant hands-on expertise in Marketing Mix Modeling, including regression analysis, time series, Bayesian methods, and causal inference.
  • Experience with open-source MMM frameworks (e.g., Lightweight MMM, Robyn, PyMC-based models)
  • STEM (Science, Technology, Engineering, Mathematics) majors with quantitative emphasis – Statistics, Computer Science, Operations Research, Economics, Engineering etc.
  • Industry or consulting experience, along with project management skills strongly preferred.
  • Proficient in Python and/or R, with solid understanding of advanced statistics.
  • Strong hands-on experience in MMM development & deployment.
  • Familiarity with incrementality testing, experimental design, causal inference.
  • Ability to build, validate, and maintain scalable MMM pipelines.
  • Knowledge of cloud environments (AWS/GCP/Azure), SQL, and data engineering workflows.

Benefits

  • Flexible working hours
  • Professional development opportunities
  • Health insurance
  • 401(k) matching

Job title

Director, International MROI Data Science Lead

Job type

Experience level

Senior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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