Product Marketing Manager driving marketing initiatives for Industrial Scientific. Focus on product positioning, go - to - market strategies, and cross - functional collaboration.
About the role
- Brand Manager leading Lactacyd brand across Poland, Baltics, and Ukraine. Focused on brand equity, communication strategies, and market share growth with a strategic, data-driven approach.
Responsibilities
- Lead Lactacyd brand across Poland, Baltics and Ukraine
- Manage brand equity and positioning across all communication and distribution channels
- Create powerful 360° campaigns: media, digital, social and purpose-driven platforms
- Work with global category teams, influencing central strategy
- Build long-term brand equity and drive market share, sales and profitability
- Develop annual brand activation plans
- Lead full-funnel activation campaigns
- Turn deep analytics & consumer insights into actionable marketing strategies
- Identify new business opportunities and address unmet customer needs
- Own A&P budget and share marketing plans with internal teams
- Maintain strong market knowledge on competitors and market environment
Requirements
- Master’s degree
- At least 4 years of marketing experience, preferably in pharma, FMCG, skin or personal care
- Independent management with full responsibility for brand strategy and performance
- Deep understanding of consumer insights, market trends and shifts, digital environment
- High sense of responsibility, assertiveness, self-reflection
- Strong team player, experience working in cross-functional and international teams
- Strong analytical skills and strategic thinking
- Can-do attitude and strong prioritization skills
- Excellent communication and presentation skills
- Fluent in English both spoken and written
Benefits
- Competitive compensation
- Benefits tailored to supporting you and your family
- Career development opportunities
- Flexible work arrangements with the ability to work from home for two days a week
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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