Hybrid Social Media Coordinator

Posted 5 days ago

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About the role

  • Develop and execute social media strategies that align with business objectives.
  • Manage and update content calendars to ensure consistent posting across all social media platforms.
  • Monitor trends and adjust strategies to increase engagement and reach.
  • Manage relationships with vendors (photographers, videographers, etc.) and outside agencies to ensure quality content is being generated.
  • Create, schedule, and publish engaging content across LinkedIn, Facebook, Instagram, and other relevant platforms.
  • Design and edit social media graphics, short videos, and other visual content to support brand messaging.
  • Write compelling captions, hashtags, and calls to action to encourage interaction.
  • Monitor and respond to comments, messages, and reviews in a timely and professional manner.
  • Engage with followers, industry leaders, and partners to foster relationships and brand loyalty.
  • Identify opportunities for user-generated content and brand advocacy.
  • Manage online reviews, encouraging satisfied customers to leave positive feedback on Google, Facebook, and other platforms.
  • Develop and execute strategies to generate more reviews, improving online reputation and credibility.
  • Track key social media metrics, analyze data, and provide insights to optimize content performance.
  • Prepare regular reports on engagement, follower growth, and campaign success.
  • Work closely with regional marketing managers and sales teams to create social media campaigns that support lead generation efforts.
  • Align social media messaging with overall marketing initiatives and promotional campaigns.
  • Coordinate with the creative team to develop high-quality visuals and multimedia content.
  • Stay up to date on social media trends, platform updates, and industry best practices.

Requirements

  • Bachelor’s degree in Marketing, Communications, or a related field (or equivalent experience).
  • 1-3 years of experience in social media management or digital marketing.
  • Strong understanding of social media platforms, trends, and best practices.
  • Proficiency in social media scheduling tools (e.g., Hootsuite, Buffer) and design software (e.g., Canva, Adobe Creative Suite).
  • Excellent writing, editing, and communication skills.
  • Ability to analyze performance metrics and adjust strategies accordingly.
  • Strong attention to detail, creativity, and ability to multitask.
  • Experience in the construction, paving, or B2B industry is a plus.

Benefits

  • Health insurance
  • Paid time off
  • Flexible work arrangements

Job title

Social Media Coordinator

Job type

Experience level

Junior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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