Intern in product marketing at Volkswagen, bridging market insights and product development from initial idea to production. Participate in lifecycle management and strategic marketing concepts.
About the role
- Marketing Manager responsible for developing national marketing strategies for Pave America. Leading marketing efforts across various divisions to enhance brand visibility and support sales teams.
Responsibilities
- Develop & Execute National Marketing Strategies
- Build and implement strategic marketing plans that elevate visibility for Pave America National Services, America Sports Construction, and Pave America Utilities Division.
- Ensure marketing initiatives align with national business goals, brand standards, and long-term growth objectives.
- Partner with divisional leaders to understand service offerings, client needs, and opportunities for expansion.
- Manage Multi-Channel National Campaigns
- Lead digital, email, and traditional marketing efforts to generate demand for national divisions.
- Oversee the development and execution of integrated campaigns that support brand recognition and lead generation nationwide.
- Work with external marketing agencies to optimize campaign performance and uphold brand integrity.
- Support National Sales Team
- Provide tailored marketing materials, playbooks, and sales enablement resources for local offices and national service teams.
- Create custom presentations, brochures, case studies, and pitch materials for large-scale national and multi-regional opportunities.
- Analyze Market Trends & Industry Insights
- Conduct national-level market research to identify new growth opportunities across all divisions.
- Monitor industry trends in paving, sports construction, and utilities to inform strategic direction.
- Evaluate competitive activity and positioning to support smarter decision-making.
- Budget Management
- Manage national marketing budgets for Pave America National Services and related divisions.
- Track spending, review agency invoices, and optimize budget allocation based on performance data.
- Event & Sponsorship Coordination (National Level)
- Lead event strategy for national trade shows, conferences, sponsorships, and industry associations.
- Coordinate logistics, promotional assets, vendor partnerships, and on-site branding for national-level events.
- Content Development & Messaging Alignment
- Oversee content creation and approval for national campaigns, collateral, and digital assets.
- Customize messaging for different divisions while ensuring alignment with Pave America’s brand standards.
- Develop division-specific content such as case studies, video scripts, blog posts, newsletters, and email campaigns.
- Performance Reporting & Optimization
- Monitor KPIs across all national marketing channels and initiatives.
- Analyze campaign results and produce regular performance summaries for leadership.
- Recommend improvements that increase efficiency, conversions, and ROI across divisions.
- Cross-Functional & Cross-Division Collaboration
- Work closely with the Pave America corporate marketing team, divisional presidents, operations leaders, and sales teams.
- Coordinate efforts between national and local marketing to ensure cohesive messaging and execution.
- Partner with vendors, agencies, and creative teams to support national-level initiatives.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 5+ years of marketing experience, ideally in construction, infrastructure, sports construction, utilities, or a multi-location service industry.
- Proven success managing national or multi-region marketing programs.
- Strong expertise in digital marketing (SEO, PPC, email, social media, analytics).
- Ability to interpret data and turn insights into strategic recommendations.
- Exceptional communication, project management, and organizational skills.
- Experience managing budgets, agencies, and external vendor relationships.
- Ability to travel occasionally for national events, division support, and meetings.
Benefits
- N/A
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