Marketing Associate driving national marketing initiatives for Pave America. Responsible for strategic marketing planning and execution across multiple divisions in the construction sector.
Responsibilities
Develop & Execute National Marketing Strategies
Partner with divisional leaders to understand service offerings, client needs, and opportunities for expansion.
Manage Multi-Channel National Campaigns
Support National Sales Team with tailored marketing materials.
Analyze Market Trends & Industry Insights to inform strategic direction.
Budget Management and Track spending.
Event & Sponsorship Coordination at the National Level.
Content Development and Messaging Alignment.
Performance Reporting & Optimization of marketing initiatives across channels.
Cross-Functional & Cross-Division Collaboration with various teams.
Requirements
Bachelor’s degree in Marketing, Business, Communications, or a related field.
5+ years of marketing experience, ideally in construction, infrastructure, sports construction, utilities, or a multi-location service industry.
Proven success managing national or multi-region marketing programs.
Strong expertise in digital marketing (SEO, PPC, email, social media, analytics).
Ability to interpret data and turn insights into strategic recommendations.
Exceptional communication, project management, and organizational skills.
Experience managing budgets, agencies, and external vendor relationships.
Ability to travel occasionally for national events, division support, and meetings.
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