HF
HP FranceSenior Manager – Retail Marketing
Senior Manager leading global marketing strategy for retail technology and incubation initiatives. Building a marketing function and driving growth across every touchpoint with a focus on innovation.
About the role
- Develop & Execute National Marketing Strategies
- Partner with divisional leaders to understand service offerings, client needs, and opportunities for expansion.
- Manage Multi-Channel National Campaigns
- Support National Sales Team with tailored marketing materials.
- Analyze Market Trends & Industry Insights to inform strategic direction.
- Budget Management and Track spending.
- Event & Sponsorship Coordination at the National Level.
- Content Development and Messaging Alignment.
- Performance Reporting & Optimization of marketing initiatives across channels.
- Cross-Functional & Cross-Division Collaboration with various teams.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 5+ years of marketing experience, ideally in construction, infrastructure, sports construction, utilities, or a multi-location service industry.
- Proven success managing national or multi-region marketing programs.
- Strong expertise in digital marketing (SEO, PPC, email, social media, analytics).
- Ability to interpret data and turn insights into strategic recommendations.
- Exceptional communication, project management, and organizational skills.
- Experience managing budgets, agencies, and external vendor relationships.
- Ability to travel occasionally for national events, division support, and meetings.
Benefits
- Health insurance
- 401(k) matching
- Flexible work hours
- Paid time off
- Remote work options
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
HB
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