Hybrid Regional Field Sales Manager

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About the role

  • Regional Field Sales Manager responsible for field execution and team performance for beauty brand in the West region. Leading sales strategy and building retailer relationships to achieve results.

Responsibilities

  • Drive field execution and performance across priority retail doors in the West, ensuring strong in-store standards, sell-through, and brand consistency.
  • Develop and lead the West region field strategy, including door prioritization, coverage planning, and targeted action plans to improve door-level results.
  • Build and maintain strong store-level relationships, partnering with retailer teams to drive visibility, engagement, and results.
  • Lead regional reporting and performance recaps, translating trends and store insights into clear action plans and cross-functional recommendations.
  • Recruit, coach, and develop field team talent, driving performance, readiness, and accountability across the region.
  • Execute and support in-store training and events to drive conversion and customer experience.
  • Track and evaluate ROI across regional investments including coverage, training, and events, adjusting strategy as needed.
  • Maintain a strong in-store presence across priority doors multiple days per week, balancing execution with planning and reporting needs.

Requirements

  • 5–7+ years of field sales experience within the beauty industry, including 2+ years in a Regional Sales Manager (or equivalent field leadership) role.
  • Proven experience driving results within Ulta and Nordstrom, including strong store-level relationships and field execution.
  • Ability to support additional key retail partners (e.g., Bloomingdale’s, BeautySpace, Erewhon, Credo), adapting approach based on each retailer’s environment and expectations.
  • Strong sales leadership and performance management skills, with the ability to set priorities, execute focus-door strategies, and improve door-level results.
  • Excellent communication skills, including comfort delivering recaps, performance updates, and action plans to internal and external partners.
  • Analytical and highly organized, with the ability to manage sales reporting, interpret trends, and translate insights into action across a large territory.
  • Proficiency in Google Workspace (Sheets, Slides, Docs) and/or Microsoft Office (Excel, PowerPoint), with the ability to analyze store performance and deliver clear, concise reporting.
  • Proven people leadership experience hiring, coaching, and developing teams with accountability for performance, readiness, and culture.
  • Entrepreneurial, builder mindset with the ability to create structure and scalable field processes.
  • Bachelor’s degree preferred or equivalent experience.
  • Excellent communication and interpersonal skills (oral, written, non-verbal, intuitive, psychic et al)
  • Must reside in the United States to be considered for this position
  • Please note that visa sponsorship is not available for this position

Benefits

  • Medical, dental, and vision
  • Flexible Spending Account (FSA)
  • Quarterly wellness and technology stipend
  • 401(k) match (up to 4%)
  • New hire work from home stipend
  • Up to 3 months of parental leave for eligible team members
  • Flexible PTO
  • Paid company holidays
  • 4 days to volunteer per year

Job title

Regional Field Sales Manager

Job type

Experience level

Mid levelSenior

Salary

$80,000 - $125,000 per year

Degree requirement

Bachelor's Degree

Location requirements

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