Regional Field Sales Manager responsible for field execution and team performance for beauty brand in the West region. Leading sales strategy and building retailer relationships to achieve results.
Responsibilities
Drive field execution and performance across priority retail doors in the West, ensuring strong in-store standards, sell-through, and brand consistency.
Develop and lead the West region field strategy, including door prioritization, coverage planning, and targeted action plans to improve door-level results.
Build and maintain strong store-level relationships, partnering with retailer teams to drive visibility, engagement, and results.
Lead regional reporting and performance recaps, translating trends and store insights into clear action plans and cross-functional recommendations.
Recruit, coach, and develop field team talent, driving performance, readiness, and accountability across the region.
Execute and support in-store training and events to drive conversion and customer experience.
Track and evaluate ROI across regional investments including coverage, training, and events, adjusting strategy as needed.
Maintain a strong in-store presence across priority doors multiple days per week, balancing execution with planning and reporting needs.
Requirements
5–7+ years of field sales experience within the beauty industry, including 2+ years in a Regional Sales Manager (or equivalent field leadership) role.
Proven experience driving results within Ulta and Nordstrom, including strong store-level relationships and field execution.
Ability to support additional key retail partners (e.g., Bloomingdale’s, BeautySpace, Erewhon, Credo), adapting approach based on each retailer’s environment and expectations.
Strong sales leadership and performance management skills, with the ability to set priorities, execute focus-door strategies, and improve door-level results.
Excellent communication skills, including comfort delivering recaps, performance updates, and action plans to internal and external partners.
Analytical and highly organized, with the ability to manage sales reporting, interpret trends, and translate insights into action across a large territory.
Proficiency in Google Workspace (Sheets, Slides, Docs) and/or Microsoft Office (Excel, PowerPoint), with the ability to analyze store performance and deliver clear, concise reporting.
Proven people leadership experience hiring, coaching, and developing teams with accountability for performance, readiness, and culture.
Entrepreneurial, builder mindset with the ability to create structure and scalable field processes.
Bachelor’s degree preferred or equivalent experience.
Excellent communication and interpersonal skills (oral, written, non-verbal, intuitive, psychic et al)
Must reside in the United States to be considered for this position
Please note that visa sponsorship is not available for this position
Benefits
Medical, dental, and vision
Flexible Spending Account (FSA)
Quarterly wellness and technology stipend
401(k) match (up to 4%)
New hire work from home stipend
Up to 3 months of parental leave for eligible team members
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