Leading the Customer Success area at Dunas Capital, focusing on client engagement and community management. Structuring processes and strategies for customer retention and satisfaction.
About the role
- Analista de CRM & Conteúdo at ONODERA ESTÉTICA focused on customer journeys and blog content creation while ensuring clear communication. Requires CRM experience and attention to detail in a hybrid environment.
Responsibilities
- CRM (focus on execution and setup)
- Create complete customer journeys in Onodera’s CRM system (welcome, nurture, reactivation, and specific campaigns).
- Develop smart segmentations for campaigns and flows.
- Configure and optimize automated multichannel flows (email, WhatsApp, SMS).
- Monitor key metrics and suggest simple adjustments (open rate, click-through, conversion).
- Integrate forms, landing pages, and touchpoints with the CRM.
- Produce blog articles based on defined briefs.
- Write short copy for landing pages, emails, and funnel communications.
- Ensure clarity, instructional quality, and alignment with the brand’s tone of voice.
Requirements
- Hands-on experience with CRM systems.
- Experience building journeys and flows from scratch.
- Familiarity with segmentation and automation logic.
- Strong written communication with a focus on conversion (clear, direct, informative copy).
- Organized, detail-oriented, and execution-driven profile.
- Experience creating blog content.
- Basic knowledge of funnels, inbound marketing, and performance.
- Curiosity and willingness to learn.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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